Digital Content & Social Marketing Manager

Digital Content & Social Marketing Manager

Position Overview

We are seeking a strategic and execution-focusedDigital Content & Social Marketing Managerto own our content engine and social media presence. This role will transform internal initiatives sales insights and company expertise into compelling external content that drives brand awareness engagement and business growth. This individual will play a key role in creating consistency across messaging supporting sales and events and ensuring our brand shows up effectively in the market. This role was created to support the expansion of ASPs downstream NA commercial marketing team.

Duties and Responsibilities:

Content Strategy & Execution

• Develop and manage amonthly editorial content calendaraligned with business priorities

• Translate internal initiatives (sales product events) into external-facing content
• Create high-quality written content including social posts campaign messaging and thought leadership
• This role will support the localization of Global initiatives Fortive IPG CWS and other internal business support.
• Work with category managers to align on marketing briefs to create and drive 360 integrated marketing plan create content sales tools etc

Campaign Management

• Optimize digital campaign content across owned earned and paid channels (LinkedIn web email paid social)
• A/B testing of content messaging to ensure most effective messaging to represent our products and brands.
• Track and analyze content build metrics track and report out via Fortive standards (DVM)

Social Media Management and Tradeshow

• Own and manage all company social media channels (primarily LinkedIn)
• Plan schedule and publish consistent high-quality content
• Monitor performance and optimize based on engagement and results
• Report out timely lead capture data from tradeshows and pre/post emails

Cross-Functional Collaboration

• Partner with sales teams Marketing and Cross-Functional teams to identify customer insights and content opportunities
• Work with internal stakeholders to extract and develop subject matter expertise into content
• Support trade shows and events through pre- during- and post-event content

Design & Creative Management

• Work with freelance designers and internal requests from cross-functional team members and corporate-related needs for asset creation (ads one-pagers social graphics)
• Develop and maintain templates to streamline content production
• Ensure brand consistency across all materials and compliance/regulatory rules are followed

Performance Tracking

• Track and report on key metrics such as engagement content output and campaign performance organized Content Calendar very important.
• Provide insights and recommendations for continuous improvement. Contribute to and help maintain digital asset libraries templates and design systems to enable efficient scalable creative development.
• Ensure files are organized version-controlled and delivery-ready for multiple channels and regions. Must be very strategic in helping to plan social-related content.

Additional Duties:

• Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative

Qualifications:

• 2- 6 years of experience in content marketing social media or marketing communications (creative or graphic or content writing knowledge a plus)
• Exceptional writing and storytelling skills strategic planning required
• Experience in B2B or corporate marketing environments
• Strong organizational and project management skills copywriting
• Ability to work cross-functionally and manage multiple stakeholders (clinical corporate marketing)