Digital Content Creator

Digital Content Creator12-month positionFLSA Status: Non-Union Non-ExemptUnder the supervision of the Chief Information and Innovation Officer the Digital Content Creator is responsible for developing producing and managing engaging digital content that promotes the school departments mission celebrates student and staff achievements and strengthens communication with families staff and the position serves as the districts visual storyteller by creating professional photography videography graphic design social media content website updates newsletters and multimedia campaigns. The Digital Content Creator works collaboratively with school administrators teachers students and district leadership to ensure consistent branding and effective communication across all digital DUTIES AND RESPONSIBILITIES:Content CreationCapture high-quality photography and video at district events classrooms athletic competitions concerts graduations and special videos for social media website publication presentations and promotional professional graphics using industry-standard design compelling stories highlighting student achievement innovative teaching district initiatives and community engaging copy for digital publications social media newsletters and website Media ManagementManage the districts official social media and maintain a content daily weekly and monthly social media engagement and respond appropriately to public interaction in accordance with district social media metrics and recommend strategies for increasing community ManagementMaintain and update the district website and school timely posting of news announcements calendars and emergency website accessibility standards (ADA/WCAG) are content for mobile devices and search engines (SEO).Graphic DesignCreate professional visual materials including:FlyersPostersEvent promotionsInfographicsAnnual reportsRecruitment materialsPresentationsDigital signageSchool branding materialsVideo ProductionPlan script shoot and edit promotional superintendent Board of Education recruitment and marketing instructional and informational highlight reels for district a district photo school events and classroom and archive digital proper photo releases and media permissions are SupportAssist with district press with local crisis and emergency maintain consistent district & Community EngagementPromote district student success recruitment campaigns for enrollment and special community awareness of district consistency of:District logo usageColor palettesTypographyVisual identityMessaging standardsAnalyticsTrack and report:Website trafficSocial media engagementVideo viewsCampaign performanceCommunity engagement metricsProvide recommendations for improving digital communication ResponsibilitiesAttend evening and weekend school events as digital media current with emerging digital media trends and staff on district branding and digital communication best other duties as assigned by the Superintendent or Knowledge Skills and AbilitiesPhotographyDSLR and mirrorless camerasLighting techniquesEvent photographyPortrait photographyPhoto editingVideographyVideo productionAudio recordingStoryboardingEditingMotion graphicsGraphic DesignProficiency with:Adobe PhotoshopAdobe IllustratorAdobe InDesignAdobe ExpressCanvaVideo EditingExperience with:Adobe Premiere ProFinal Cut ProDaVinci ResolveCapCut (preferred)WebKnowledge of:Website Content Management SystemsHTML/CSS (basic)WordPress (preferred)Accessibility standardsSEO fundamentalsSocial Media PlatformsExperience managing:FacebookInstagramXLinkedInYouTubeTikTok (where district policy permits)TECHNOLOGY SKILLS:Proficiency with:Microsoft OfficeGoogle WorkspaceAdobe Creative CloudCanvaMailchimp or similar email marketing platformsCloud storage platformsDigital asset management systemsPREFERRED QUALIFICATIONS:Bachelors Degree in one of the following or equivalent professional experience: Communications Journalism Marketing Public Relations Graphic Design Digital Media Multimedia Production Photography Videography or related Part 107 Drone LicenseExperience with livestream productionExperience with podcast productionMotion graphics and animation experienceKnowledge of school communications laws and student privacy regulationsBilingual communication skillsPHYSICAL REQUIREMENTS:The employee must be able to:Lift up to 30 pounds of photography/video and walk for extended between district outdoor events in varying weather evenings and weekends when CONDITIONS:School buildingsAthletic facilitiesOutdoor eventsAdministrative officesCommunity eventsWorking hours outside of 8am-4pm. This position will need to attend many events that are held at night and the Digital Content Creator will need to attend these travel within the district is EXPECTATIONS:The successful candidate will:Produce engaging high-quality multimedia a consistent district brand deadlines in a fast-paced positive relationships with students staff families and community creativity professionalism and sound confidentiality and comply with all district policies regarding student information and media PERSONAL CHARACTERISTICS:The ideal candidate is:Creative and innovativeAn excellent visual storytellerOrganized and detail-orientedSelf-motivated and dependableCollaborative and approachableComfortable working independently and as part of a teamAdaptable to changing prioritiesPassionate about public education and community engagementCOMMUNICATION & COLLABORATION SKILLS:Clear written and verbal communicationStrong interpersonal skills to work cross functionally with multiple departmentsCommunicate clearly and professionally in both written and verbal compelling audience-appropriate content for websites newsletters social media press releases and district effectively across multiple schools and departments while managing competing priorities and ideas and communication strategies to district leadership with confidence and sound judgment and discretion when communicating sensitive or confidential a professional and positive public presence while representing the school communication style to meet the needs of diverse audiences including students families staff community members and local effectively during emergency situations by supporting timely accurate and coordinated district SKILLS:The successful candidate will demonstrate the ability to:Effectively prioritize multiple projects while meeting deadlines in a fast-paced a district-wide content calendar to coordinate communications events and campaigns across multiple schools and and organize photography videography and media coverage for district events ensuring timely delivery of an organized digital asset library of photos videos graphics and marketing materials using consistent file naming and archiving multiple assignments simultaneously while adapting to changing priorities and urgent communication accurate records of media releases permissions and content approvals in accordance with district and follow project timelines from concept through publication ensuring all deliverables are completed on and manage website content to ensure information is current accurate and easily communication campaigns social media metrics and project outcomes to evaluate effectiveness and inform future exceptional attention to detail by proofreading and reviewing all content for accuracy consistency and branding before effectively with administrators schools and departments to gather information and meet communication Possession of or ability to obtain a valid drivers licenseBachelors degree preferredCOMPENSATION AND BENEFITS: Full PSD compensation -round positionTHIS JOB SPECIFICATION SHOULD NOT BE CONSTRUED TO IMPLY THAT THESE REQUIREMENTS ARE THE EXCLUSIVE STANDARDS OF THE POSITION. INCUMBENTS MAY BE REQUIRED TO FOLLOW ANY OTHER INSTRUCTIONS AND TO PERFORM ANY OTHER RELATED DUTIES AS MAY BE REQUIRED BY THE SUPERVISOR.6/15/2026