Digital Content and Social Media Creator

About Le Moyne College:

Le Moyne College located in Syracuse N.Y. is an independent college established by the Jesuits in 1946 to provide students with a values-based comprehensive academic program designed to foster intellectual excellence and preparation for a life of leadership and service. Today Le Moyne has evolved into a nationally acclaimed college of liberal arts and sciences that draws students from across the U.S. and abroad.

Our Mission:

Le Moyne College is a diverse learning community that strives for academic excellence in the Catholic and Jesuit tradition through its comprehensive programs rooted in the liberal arts and sciences. Its emphasis is on education of the whole person and on the search for meaning and value as integral parts of the intellectual life. Le Moyne College seeks to prepare its members for leadership and service in their personal and professional lives to promote a more just society.

Le Moyne College aims to advance the values of diversity and inclusiveness at the college. To do this Le Moyne seeks scholars and professionals who bring innovation creativity and impact to the campus and who bring greater depth breadth and diversity to our campus community. Le Moyne College is an equal opportunity employer and encourages women persons of color and Jesuits to apply for employment.

Position Summary

The Digital Content and Social Media Creator serves as a digital storyteller and brand ambassador for the College responsible for increasing Le Moynes visibility fostering institutional pride and engaging a diverse community of prospective and current students alumni faculty staff and friends. Operating in an energetic hands-on capacity the successful candidate will primarily serve as the lead content producer for the Colleges primary social channels executing digital campaigns in alignment with overarching departmental strategy. This individual will conceive shoot edit and publish high-impact multimedia content while actively monitoring community interactions and utilizing data-driven insights to optimize reach. This position offers an exciting opportunity for an adaptable highly creative and collaborative professional to build on our strong regional reputation and further expand the Colleges reach.

Principal Duties and Essential Functions

Job duties specific to this position:

Content Creation & Storytelling

• Develops and executes creative content that aligns with designated monthly campaign themes driving prospective student engagement throughout key stages of the enrollment lifecycle.

• Plan script shoot edit and publish high-quality engaging content across all official central Le Moyne channels (i.e. Instagram TikTok LinkedIn Facebook X YouTube)

• Gather capture and synthesize a wide range of digital media (i.e. photography news links quotes event registration etc.) into cohesive and impactful content tailored for various platforms and audiences.

• Leverage content for use on the Colleges primary website including feature stories student spotlights event recaps and rich media assetsthat are fresh informative and aligned with marketing goals.

• Capture daily campus life academic achievements student stories athletics and special events in real-time.

• Comfortably collaborate with students faculty and staff.

• Maintain a cohesive visual identity and authentic brand voice that resonates with prospective students current students alumni the local community and other constituents.

Channel & Community Management

• Manage daily social media publishing schedules and content calendars.

• Actively monitor channels to cultivate two-way conversationresponding to comments direct messages and brand mentions with warmth enthusiasm and accuracy.

• Serve as the eyes and ears of the college online fostering a positive safe and vibrant online community.

• Coordinates content reviews and approval workflows ensuring all assets are vetted prior to publishing

Cross-Campus Collaboration

• Partner proactively with departments across campus to amplify major initiatives and campus stories.

• Help recruit student workers and coordinate student-created content.

• Serve as a friendly approachable liaison who builds trust across every department.

Analytics & Optimization

• Translate data insights into actionable strategies to continuously boost engagement and organic reach.

• Monitor monthly performance recaps and optimize content accordingly.

Job expectations for all Le Moyne College employees:

• Demonstrates and role-models all of Le Moynes mission-based competencies (collaboration communication diversity integrity leadership and service) in every interaction with all community members and external parties.

• Strengthen digital literacy skills through education and the application of digital technologies in order to effectively engage in information gathering utilization and data management while promoting a security culture.

• Supports cura personalis by treating all individuals with dignity professionalism and kindness.

• Promotes cura apostolica by aligning professional goals objectives and performance with colleges strategic goals.

• Demonstrates excellent work attendance reliability and work ethic.

• Attends and actively participates in required meetings and training sessions.

• Complies and adheres to all of Le Moynes established policies procedures and codes of conduct at all times including all health and safety requirements and regulations to promote desired behavior and build awareness.

• Must complete all required federal state institution and department trainings.

• Engages in a planned program of professional development. Continually maintains skills and knowledge relative to the position and technology industry including best practice evolving operational requirements and industry trends.

• Performs a variety of related duties as assigned.

Qualifications

• Bachelors degree is required.

• 24 years of professional social media management experience

• Proven ability to manage projects end-to-endfrom initial idea to filming editing posting and measuringwithout needing a large production team.

• Enthusiasm creativity and optimism. Ability to thrive in a dynamic environment where news happens fast and priorities shift.

• Highly approachable friendly and outgoing. Equally comfortable walking up to students on campus or collaborating with senior administrators.

• Expert knowledge of native platform tools (TikTok IG Reels) capcut/short-form video editing apps Canva Adobe Creative Cloud social scheduling/analytics tools (i.e. Sprout Social Hootsuite or similar) and basic experience with Content Management Systems (CMS) for web updates (i.e. WordPress Cascade or similar).

• Comfortable appearing on camera hosting quick Q&As or leading video interviews when the content calls for it.

Additional Information:

Le Moyne Benefits

403(b) Retirement contribution- (9.5% Employermatch)
Generous tuition coverage
Health insurance options- (Medical Dental Vision Flexible Spending Accounts)
Health Savings Accounts- (Partially Employer funded)
Basic Life & AD&D Insurance- (Employerpaid)
Short and Long Term Disability Insurance (Employer paid)
Supplemental Life & AD&D Insurance
Voluntary benefits- (Legal Critical Illness Hospital Indemnity Accident Insurance Pet Insurance etc.)
12 paid holidays
Generous time off package

35 hour work week

Pay Range: $28.00 - $35.00 per hour

(This is an hourly position that calculates to $50960 - $63700 annually)

Equal Employment Opportunity

Le Moyne College prohibits discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy citizenship & immigrationor any other protected characteristic as outlined by federal state or local laws.

This policy applies to all employment practices within our organization including hiring recruiting promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. Le Moyne makes hiring decisions based solely on qualifications merit and business needs at the time.

Application Instructions:

To apply for this position please click the Apply Now button and submit the required materials for consideration:

* Cover letter outlining your interest in the position
* Current resume
* Contact information for 3 professional references