Digital Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Digital Media Strategist Enterprise Media Platforms:

Cat Digital is the digital and technology arm of Caterpillar latest technologies to build industry leading digital solutions for our customers and over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Role Summary:

We areseekinga dynamic and visionary Digital Media Strategist toleadenterprisepaid media strategy and manageourglobal advertising platforms for strategistis responsible forestablishingenterprise-wide media standards best practices platform operations measurement frameworks and optimization strategies across key global media platforms including GoogleAds Microsoft(Bing) SA/DV/CM360 paid social programmatic and emerging media technologies.

This individualwill partnercloselywith business unitsmarketing teamsanalytics teamsagencies andplatform partnersto drive media effectiveness operational excellence and continuous optimization. The role serves as the strategic lead for enterprise paid media performance while also overseeingthe day-to-day operations troubleshooting and administration of media platforms.

What You Will Do:

• Understand business unitobjectivesand lead the development of enterprise digitalmediastrategies.

• Serve as the enterprise lead and SME for paid digital media strategy platforms and operational best practices.

• Develop andmaintainenterprise-wide standards naming conventions campaign structures tagging requirements audience strategies and measurement frameworks.

• Partner with agencypartnersto support onboarding and provide training aligned toestablishedstrategies.

• Serve as a subject matter expert on digitalpaid media providing guidance and best practices to internal teams and agency partners.

• Collaborate withsocial adplatformand governance teams to definemedia best practices benchmarkskeywordand audience strategies and ongoing optimizations.

• Own the operational management and administration of enterprise media platforms.

• Lead troubleshooting and resolution of platform issues campaign delivery problems tracking discrepancies feed issues and operational escalations.

• Monitor platform health performance compliance and operational efficiency across global markets and business units.

• Oversee daily operations of adplatformsto ensure agencies have access to required data connections and tools

• Establish scalable processes and best practices across search display video programmatic paid social and emerging digital media channels.

• Guide business units on media planning activation strategies optimization opportunities and platform capabilities.

• Evaluate and recommend new media technologies platform enhancements automation opportunities and AI-driven capabilities.

• Provide strategic oversight and direction to media agencies to ensure alignment with enterprise standards and businessobjectives.

• Review agency performance media execution quality and optimization strategies to drive accountability and continuous improvement.

• Analyzecampaignplatform and portfolio performance toidentifytrends insights and opportunities for improvement.

• Drive ongoing optimization initiatives across bidding strategies audience targeting creative performanceandchannel mix.

What You Will Have:

Customer Focus:Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability toleveragethat information in creating customized customer solutions.
Creativity:Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Relationship Management:Knowledge of relationship management techniques; ability toestablishand maintain healthy working relationships with clients vendors and peers.
Technical Excellence:Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking:Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness toidentifyandmaintainfocus on key success factors for the organization.
Digital Marketing:Knowledge of processes techniques and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates:

• Bachelors degreepreferably in business marketing/marketingcommunicationsor digital fieldor equivalent working experience

• Experience in digital media strategy media operations programmatic advertising or paid media management.

• Deepexpertisewith enterprise media platforms including Google Ads Bing Ads CM360/DV360/SA360 Meta LinkedIn X etc.

• Experience managing enterprise-scale paid media programs across multiple business units brands or global markets.

• Strong analytical problem-solving troubleshooting and communication skills.

• Experience with media automation feed management bid strategies audience platforms and marketing technology ecosystems preferred.

• Google Ads Platform Certification

• This role is client-facing and requires strong interpersonal verbal and written communication skills

• Proven success in driving results-oriented marketing and advertising strategies and the ability to proactivelyidentifyopportunities for improvement and optimization

• B2B and B2C experience working with large brands/complex organizations

• Organization skills able to prioritize workload and meet deadlines in a fast-paced environment

• Analytical/Problem solving skills

• Project Management skills

• Exceptional client services and support skills.

• Active Learner/self-learner eager to learn new applications and technologies

• Experiencebuilding &maintaininginternal communications & process

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging an inclusive environment for you to explore your passions make animpactand do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gasturbinesand diesel-electric locomotives. Fornearly 100yearswevebeen helping customers build a better more sustainable world and are committedto andcontributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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