Digital Communications Manager

Position Summary

The Digital Communications Manager owns the schools digital infrastructure and communications platforms ensuring that the website email channels parent and employee portals and digital analytics function as a cohesive high-performing system. This role is the departments digital operations expert technically fluent detail-oriented and deeply invested in the user experience of every digital touchpoint the school maintains. It is a critical partner to every other role on the team providing the infrastructure through which the departments content and campaigns reach their audiences.

Essential Duties and Responsibilities:

• Own all aspects of the schools public-facing website and internal pages in the FinalSite CMS including content updates navigation home page refreshes and major annual projects.
• Proactively monitor the website to ensure content is current accurate and on-brand; establish a regular content audit cadence.
• Manage additional microsites and maintain consistency across all school-owned digital properties.
• Partner with IT to report and resolve technical issues; serve as the primary contact for the website provider and technical support.
• Respond to emergency or critical website issues as needed.

• Own the setup scheduling and transmission of all internal and external email communications through FinalSite and GiveCampus including distribution list management templates and channel configuration.
• Manage Veracross parent and employee portals setup content organization maintenance and troubleshooting.
• Manage web forms creation updating data management and distribution.
• Send push notifications for regular updates and emergency messages through the schools text platform and app.
• Maintain third-party educational directories and listings photography school profile and reviews.
• Support and train employees on digital tools and processes as needed.

• Own the schools SEO strategy and implementation across all web properties.
• Track and report on website performance email metrics and digital engagement; present findings to the Director on a regular cadence.
• Monitor community feedback and survey responses across digital platforms; surface insights that inform communications strategy.
• Liaise with IT database managers and Advancement on list management and data sharing related to digital communications.

The right person for this role is genuinely energized by digital systems and the user experience they create. They are technically confident comfortable in a CMS fluent in email platforms and able to troubleshoot without panicking and a conscientious dynamic communicator. They understand that digital infrastructure is a communications function not just a technical one and they take pride in the quality and reliability of the digital experience they maintain. They are proactive detail-oriented and highly organized with the good judgment to prioritize competing demands without constant direction.

This role requires strong written communication skills; the Digital Communications Manager writes and edits newsletters email copy portal content web page updates and other digital communications with clarity accuracy and consistent adherence to the schools brand voice.

• Bachelors degree in Communications Marketing Public Relations Journalism Media Studies or a related field.
• 5 years of experience in digital communications web management or a related role.

• Deep proficiency in CMS platforms; FinalSite experience strongly preferred.
• Strong writing and editing skills particularly for digital formats email web and portal content.
• Experience with email marketing platforms and audience segmentation.
• Working knowledge of HTML; comfortable editing templates and troubleshooting display issues.
• Familiarity with SEO principles and Google Analytics or comparable analytics platforms.
• Experience with portal or database systems (Veracross Raisers Edge SchoolAdmin or similar).
• Strong attention to detail and commitment to accuracy.
• Familiarity with independent school or nonprofit environments is preferred.
• Comfort with occasional after-hours availability for emergency communications.

Working Conditions and Environment

• Intermittently lift carry push and pull up to 25 pounds.
• Continuously see sit balance grasp and have repetitive use of arms wrists hands and fingers; and some fine finger dexterity.
• Frequently talk and hear.
• Intermittently stand stoop bend twist crouch kneel crawl walk climb stairs step stools and ladders operate foot and hand controls squeeze and reach above shoulders.
• Exposure to dust chemicals fumes flammables grease dirt stacked materials electrical equipment machinery low to medium noise levels and moderate indoor temperatures of heat and cold.
• Long or odd hours as needed