Digital Communication Specialist

THIS JOB IS ON-SITE NOT ELIGIBLE FOR HYBRID OR REMOTE BASED IN CHARLESTON SOUTH CAROLINA

We are seeking a highly organized detail-oriented Digital Communications Specialist to support day-to-day digital marketing operations across Huk and Nomad. This role will assist with email and SMS execution paid media coordination digital reporting campaign organization and event support while working cross-functionally with Creative Content Brand Marketing and eCommerce teams.

The ideal candidate is proactive execution-focused and excited to work in a fast-paced environment supporting premium outdoor brands.

What You Will Do:

• Email & SMS Marketing
• Utilize go to market calendars to build and scheduling email campaigns
• Update and manage automated flows
• Support execution of SMS campaigns including scheduling segmentation and reporting
• Translate campaign direction into channel-specific briefs and campaign setup needs
• Support QA and deployment of lifecycle marketing campaigns
• Assist with loyalty program operations promotional setup and customer communication execution
• Maintain campaign calendars timelines and deployment schedules
• Paid Media and Digital Operations
• Coordinate creative asset trafficking and campaign updates with media agency partners
• Assist with paid media reporting and campaign recaps
• Monitor paid social engagement and escalate customer service concerns when needed
• Support TikTok Shop operational coordination and product setup
• Assist with campaign organization reporting workflows and asset management
• Support execution of digital marketing calendars across owned channels
• Events & Brand Support
• Assist with coordination and logistics for sponsored events trade shows tournaments and brand activations
• Support product ordering shipment tracking and inventory coordination for events
• Help manage event timelines schedules and organizational documents
• Provide on-site event support as needed including setup coordination and execution assistance
• Coordinate event recap materials and post-event reporting support
• Cross Functional Collaboration
• Work together with Creative Content Brand Marketing and eCommerce teams to support campaign execution
• Ensure marketing assets and messaging are delivered accurately and on time
• Support broader DTC marketing initiatives across owned and paid channels

• 13 years of experience in digital marketing eCommerce marketing coordination or related fields

• Familiarity with email marketing platforms Shopify and/or SMS platforms preferred
• Strong organizational skills with high attention to detail
• Excellent communication and time management skills
• Comfortable working in a fast-paced collaborative environment
• Passion for outdoor fishing or hunting industries is a plus

• Health Care Plan (Medical Dental & Vision)
• Retirement Plan (401k IRA) Company matches up to 6%
• Life Insurance (Basic Voluntary & AD&D)
• Paid Time Off (Vacation Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development

Marolina Outdoor is an equal opportunity employer and does not discriminate on the basis of race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability veteran status or any other legally protected status.

Nothing in this job description alters the at-will nature of employment.

This job description is not intended to be all-inclusive and may be modified as business needs change.

If you need a reasonable accommodation during the application process please contact

Required Experience:

IC