Digital Channels Experience Product Manager

• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap and Develops a product strategy and product vision that delivers value to customers
• Builds the framework and tracks the products key success metrics such as cost feature and functionality risk posture and reliability and Owns maintains and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
• Drive product discoverythrough customer research stakeholder input usability testing and market/competitive insights and Own the homepage product strategy and roadmapaligned to customer journeys business priorities and digital channel goals.
• Translate insights into outcomesby defining clear problem statements success metrics (KPIs) and measurable goals (OKRs).
• Lead cross-functional executionwith design and engineering partners to deliver enhancements experiments and new capabilities.
• Prioritize work effectivelyusing data customer impact risk/compliance considerations technical effort and business value.
• Manage the product backlogincluding epics user stories acceptance criteria and release planning; ensure timely delivery.
• Optimize performance and engagementvia analytics experimentation (A/B tests) personalization approaches and iterative improvements.
• Champion user-centric designensuring accessibility clarity and consistency with brand and channel standards.
• Establish operating rhythms(standups refinement sprint planning reviews) and communicate status tradeoffs and decisions.
• Partner with stakeholdersacross lines of business content legal/risk Ads-Frameworks and technology to align priorities and approvals and Monitor and respond to trendsin customer behavior and market dynamics to keep the homepage relevant and effective.

Required qualifications capabilities and skills

• 5 years of experience or equivalent expertise in product management in digital products web experiences or customer-facing platforms. or a relevant domain area
• Advanced knowledge of the product development life cycle design and data analytics
• Proven ability to lead product life cycle activities including discovery ideation strategic development requirements definition and value management
• Proven ability to define and execute product strategy while also driving day-to-day delivery with agile teams.
• Strong analytical skills with experience using data to make decisions (funnels engagement metrics segmentation experiment analysis).
• Demonstrated success influencing cross-functional teams and senior stakeholders without direct authority.
• Experience writing clear product requirements user stories and acceptance criteria.
• Excellent communication skills able to simplify complex topics and align teams around outcomes.
• Strong customer experience mindset with a track record of delivering intuitive high-quality user experiences.

• Demonstrated prior experience working in a highly matrixed complex organization
• Experience owning a high-traffic homepage landing-page ecosystem or personalized content module strategy.
• Familiarity with experimentation platforms personalization and content management systems (CMS).
• Knowledge of accessibility standards (e.g. WCAG) and inclusive design best practices.

• Experience working in regulated environments with risk legal compliance and controls partners.