Digital Category Merchandising Analyst

Location: Atlanta GA (Onsite 3 Days/Week)

We are seeking a Digital Category Merchandising Analyst to support the growth of a large-scale B2B eCommerce business. This role is part of the Digital Experience & Operations team and focuses on driving online revenue optimizing digital merchandising and enhancing omnichannel customer experiences.

You will work closely with category leadership and cross-functional teams to execute strategies around assortment pricing promotions and digital experience contributing to high-impact categories with significant revenue ownership.

• Support execution of digital merchandising strategies across B2B and B2C channels.

• Analyze category performance and provide data-driven insights and recommendations.

• Optimize online assortment pricing availability and product presentation.

• Partner with product pricing promotions and operations teams to drive online sales growth.

• Monitor and improve conversion rates search performance and customer experience.

• Identify cross-sell and upsell opportunities to increase attachment rates.

• Leverage analytics tools to track KPIs campaign performance and customer behavior.

• Assist in building and executing omnichannel merchandising and go-to-market plans.

• Conduct competitive analysis and support continuous improvement initiatives.

• Collaborate with engineering and catalog teams to ensure an accurate and optimized digital site experience.

• 5 years of experience in digital merchandising or eCommerce with 2 years in B2B eCommerce.

• Strong understanding of online merchandising assortment planning and pricing strategies.

• Experience with analytics tools such as Google Analytics Adobe Analytics Power BI or similar platforms.

• Ability to analyze data and translate insights into actionable business decisions.

• Strong communication and stakeholder management skills.

• Detail-oriented with strong problem-solving and execution capabilities.

• Experience in Automotive Industrial or B2B eCommerce environments.

• Exposure to UX principles or customer experience optimization.

• Familiarity with omnichannel retail environments.
  
  Must-Haves

• 5 years of experience in digital merchandising or eCommerce with 2 years in B2B eCommerce
• Strong understanding of online merchandising assortment planning and pricing strategies
• Experience with analytics tools (Google Analytics Adobe Analytics Power BI etc.)
• Experience in Automotive Industrial or B2B eCommerce domains
• Strong category management catalog management merchandising experience not adjacent/overlapping skillsets.
• Must have hands-on recent experience