Digital and Social Media Specialist

ICF is seeking a Digital and Social Media Specialist to support a marketing and communications campaign through the development execution management and evaluation of digital and social media strategies. The successful candidate will help advance campaign goals by creating compelling digital content implementing social media marketing tactics increasing audience engagement driving website traffic and supporting outreach to target populations.

This role requires a communications professional with strong writing editing digital content development social media listening engagement tool and social media management experience. The Digital and Social Media Specialist will support campaign strategy messaging content planning audience engagement digital outreach performance tracking and reporting. The ideal candidate understands platform-specific best practices content formats social media algorithms audience behavior social media listening and engagement tools and how to use data to improve campaign effectiveness.

What Youll Do

• Support the planning and implementation of marketing and communications campaign activities across digital and social media channels.
• Develop manage and optimize high-profile social media content aligned with campaign goals messaging audiences and brand requirements.
• Plan execute and optimize paid social media campaigns (e.g. Meta LinkedIn X TikTok) including audience targeting budget pacing and performance-based optimization.
• Support influencer marketing programs including creator identification and vetting outreach contracting support and performance tracking.
• Implement social media marketing strategies to increase engagement expand reach and drive traffic to campaign websites microsites and digital properties.
• Support the development of campaign communication strategies messaging frameworks digital outreach plans content strategies and editorial calendars.
• Create edit publish and optimize digital and social media content tailored to platform-specific audiences formats algorithms and best practices.
• Use social media listening engagement and analytics tools to monitor campaign conversations audience sentiment engagement trends emerging issues and performance data.
• Conduct research on target industries audiences and market development strategies to ensure campaign outreach reaches priority populations.
• Prepare campaign performance summaries metrics updates insights and recommendations in collaboration with communications creative technical analytics and client-facing teams.

What Youll Bring

Required Qualifications

• Bachelors degree in marketing communications digital media journalism public relations or a related field or equivalent experience.
• 4 years of relevant professional experience to include experience creating editing publishing and managing digital and social media content for marketing communications digital outreach or public-facing campaigns.
• U.S. Citizenship required by the Federal government for this position.

Preferred Qualifications

• 2 years of experience developing and executing paid social media campaigns (e.g. Meta LinkedIn X TikTok Ads Manager) including budget management audience targeting and performance optimization.
• 1 years of experience managing influencer marketing programs including creator identification vetting and performance measurement.
• Experience designing building or developing content for campaign microsites.
• Experience supporting federal state local nonprofit public health energy environment education or other mission-driven marketing and communications campaigns.
• Experience translating technical or complex subject matter into clear engaging digital content.
• Experience working in a client-facing consulting environment.
• Familiarity with paid organic and integrated digital media strategies.
• Experience applying accessibility plain language and inclusive communications best practices.
• Familiarity with Washington DC-area stakeholders organizations media markets or public-sector audiences.
• Familiarity with workforce development and recruitment marketing programs.

Professional Skills

• Experience developing and managing social media content for high-profile campaigns organizations clients or public-facing initiatives.
• Experience implementing social media marketing strategies to increase engagement expand reach and drive website traffic.
• Experience developing communication strategies messaging digital media content outreach materials content calendars campaign reports audience personas digital outreach plans or marketing campaign materials.
• Strong understanding of social media trends platform-specific best practices content formats algorithm behavior digital engagement strategies audience growth tactics and social listening practices.
• Ability to use social media listening engagement and analytics tools to identify trends monitor sentiment support community engagement assess campaign impact and translate performance data into actionable recommendations.
• Ability to think creatively and contribute to solutions for clients communications challenges including new approaches to influencer engagement or ways to visualize complex information.
• Excellent written and verbal communication skills.
• Strong editorial judgment and attention to detail.
• Strong organizational skills and ability to manage multiple deadlines deliverables and campaign priorities.
• Ability to work collaboratively with multidisciplinary teams.
• Sound judgment when managing public-facing content and high-visibility campaign communications.
• Ability to work independently while aligning with project client and brand requirements.

Work Environment / Location

This is a DC area-based position with the opportunity to meet with clients and partners at client sites and partner office locations. This role must be supported within a commutable distance of ICF-established offices; hybrid work is fully supported.

Bot and Third-Party Applications

Please note that this application must be submitted directly by the applicant for consideration.Failure to do so may result in the application being excluded for consideration.Applicants needing an accommodation for disability or religious purposes in connection with the application process should contactfor assistance.

Working at ICF

Pay Range - There are multiple factors that are considered in determining final pay for a position including but not limited to relevant work experience skills certifications and competencies that align to the specified role geographic location education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is: