Digital Analytics Sr Analyst (Hybrid)
Job Location:
Saint Paul, MN - USA
Monthly Salary:
Posted on:
Vacancies:
Job Summary
*Securian Financial Groups internal position title for this role isDigital Analytics Sr Analyst.
Position Summary:
At Securian Financial you willleveragedata to drive business outcomes that align with Securians EnterpriseAnalyticsStrategyVisionand Operating closely with Digital and Marketing stakeholders totranslate business questions into analytical approaches uncover insights and influence decisions that improve digital experiences and marketing tools like Adobe Analytics Adobe Target Rand Tableau you will partner with website product owners marketingassociatesand business partners to delivertimely relevant data to inform decisions and priorities across our connect the dots for our stakeholders helping them use insights to drive website optimization and marketing strategy. You will work with website teams to design and deliver A/B testing and personalization.
Responsibilities include but not limited to:
- Translate business questions into structured analytical approaches and hypotheses.
- Develop actionable insights that drive business outcomes using structured semi-structured and unstructured data.
- Communicate results to business stakeholders with a focus on connecting insights to KPIsandinforming decisions.
- Perform exploratory analysis and visualization of large data sets toidentifyopportunities for optimization.
- Proactivelyidentifytrends anomalies and opportunities by exploring data beyond defined requests.
- Apply statistical methods to evaluate performance measure impact and assess confidence in results.
- Consult with marketing associates to informcampaign strategy analyzeresultsand deliveroptimizationrecommendations.
- Design and implement measurement and testing strategies for a variety of stakeholders.
- Partner with website agile teams to deploy A/B and multivariate testing across web platforms.
- Analyze audience segments to deliver personalized experiences to drive conversion.
Qualifications:
- 2 years analytics experiencepreferablyinvolving digital experiences
- Proven experience working with industry technologies including Adobe Analytics Adobe Target RStudio/RShinyor equivalent technologies
- Experience with statistical analysis (e.g. regression hypothesis testing)
- Understanding ofAdobe Launch or similar tag management technologies. Experience with data collection schemas translating business requirements into tagging specs and QA testing of tag changes.
- Ability to clearly articulate and explain complex analytical results and methodsintoclear actionable business insights forstakeholders of varying technical background and understanding.
- Demonstratedcuriosity and ability to explore data independently to uncover insights.
- Strong ethical mindset with a focus on responsible data use unbiased analysis and customer-centric decision making.
Preferred Qualifications:
- Adobe Analyticsproficiency
- Adobe Targetproficiency
- Posit (R Studio/ R Shiny)proficiency
- Tableauproficiency
#LI-Hybrid**This position willhave a hybrid working arrangement workingin-officefor a minimum of3days aweek.**
Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. Ifyoureina commutable distance (90 minutes)youlljoin us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.
Preferred Skills:
A/B Testing Adaptability Adobe Analytics Adobe Experience Platform Launch Adobe Target AI Concepts Behavioral Targeting Collaboration Communication Data Analytics Data Governance Data Storytelling Data Visualization Experimentation Predictive Modeling Problem Solving R Shiny R-Studio Statistical Analysis Topic ModelsThe estimated base pay range for this job is:
Pay may vary depending on job-related factors and individual experience skills knowledge etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.
Be you. With us. At Securian Financial we understand that attracting top talent means offering more than just a job it means providing a rewarding and fulfilling career. As a valued member of our high-performing team we want you to connect with your work your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth well-being and work-life balance including the advantages listed here:
Paid time off:
We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax recharge and spend time doing whats important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
Leave programs: Securians flexible leave programs allow time off from work for parental leave caregiver leave for family members bereavement and military leave.
Holidays: Securian provides nine company paid holidays.
Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securians 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings with a target of 5 percent. The amount is based on company results compared to goals related to earnings sales and service.
Health insurance: From the first day of employment associates and their eligible family members including spouses domestic partners and children are eligible for medical dental and vision coverage.
Volunteer time: We know the importance of community. Through company-sponsored events volunteer paid time off a dollar-for-dollar matching gift program and more we encourage you to support organizations important to you.
Associate Resource Groups: Build connections be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities including:
Mental Wellness and Disability
Pride at Securian Financial
Securian Young Professionals Network
Securian Multicultural Network
Securian Women and Allies Network
Servicemember Associate Resource Group
For more information regarding Securians benefits please review our Benefits page.
This information is not intended to explain all the provisions of coverage available under these all cases the plan document dictates coverage and provisions.
Securian Financial Group Inc. does not discriminate based on race color religion national origin sex gender gender identity sexual orientation age marital or familial status pregnancy disability genetic information political affiliation veteran status status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs please contact us by email at by telephone (voice) or 711 (Relay/TTY).
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Required Experience:
Senior IC
About Company
At Securian Financial, we provide solutions that let you focus on your most important asset: family. Our insurance, investment and retirement solutions give you the confidence to focus on what’s truly valuable: banking memories with those who matter most.
