Digital Advocacy Manager
Job Location:
Tysons Corner, VA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Are you a strategic creative digital storyteller who knows how to turn complex public policy into content that grabs attention and moves the conversation Do you know how to spot the story before everyone else does and recognize when where and how an organization should show up to make an impact Are you constantly tracking whats happening finding the unexpected angle and turning timely moments into digital content people actually stop for If so the National Automobile Dealers Association (NADA) is looking for a dynamic Digital Advocacy Manager to shape sharpen and elevate NADAs digital advocacy presence.
This is a full-time position offering a positive work culture competitive salary and comprehensive benefits. The role requires occasional travel (up to 10%) including weekday and weekend travel industry trade shows and onsite event presence.
Key Responsibilities
- Lead NADAs digital advocacy strategy across social media and emerging platforms to strengthen visibility relevance and authority.
- Monitor policy and political developments and identify timely opportunities for NADA to shape conversations and advance advocacy priorities.
- Advise Public Affairs strategically on what to communicate where when and how to tell compelling policy stories.
- Translate complex policy issues into clear credible accessible and engaging digital content.
- Create and manage multimedia content including social posts videos graphics infographics stories reels and other formats.
- Develop and expand advocacy campaigns using creative storytelling new platforms partnerships trends and fresh ideas to drive awareness and engagement.
- Maintain an active digital presence year-round including real-time coverage of major advocacy moments and content during slower news cycles.
- Manage digital operations and performance including content calendars approvals brand consistency SOPs workflows metrics testing and continuous optimization.
- Integrate digital advocacy across NADA coordinating with internal teams and broader communications initiatives to maximize reach engagement and policy impact.
Required Qualifications
- Bachelors degree in communications public relations journalism political science public policy marketing or a related field or equivalent amount of relevant experience required.
- Minimum 5 years of experience in public policy advocacy public affairs social media strategy and/or digital content creation required. Association Capitol Hill government affairs or related experience strongly preferred.
- Demonstrated ability to translate complex public policy legislative regulatory or political issues into compelling and accessible content for digital audiences.
- Strong understanding of social media platforms digital trends audience engagement and content strategy with demonstrated experience creating and executing social media campaigns.
- Strong writing editing and communication skills with the ability to adapt messages for different audiences and platforms while maintaining a consistent brand voice.
- Experience creating and editing multimedia content including short-form video graphics photography and infographics.
- Strategic proactive and forward-thinking approach with the confidence to bring new ideas identify opportunities and recommend where and how NADA should engage digitally.
- Ability to build strong cross-functional relationships and collaborate across departments to achieve shared goals.
To be considered for this position please submit your resume and a cover letter detailing the unique strengths and expertise you would bring to the NADA team.
NADA is fundamentally committed to the diversity of our staff. We believe diversity is excellence expressing itself through every persons perspective and lived experiences. All qualified applicants will receive consideration for employment without regard to age color disability gender identity or expression marital status national or ethnic origin political affiliation race religion sex (including pregnancy and lactation) sexual orientation military status veteran status and family medical or genetic information or any other protected class under federal state or local law.
Required Experience:
Manager
About Company
The National Automobile Dealers Association (N.A.D.A.) has been around almost as long as there have been cars. Founded in 1917, N.A.D.A. represents more than 19,700 new car and truck dealers in the US and abroad. Through its more than 43,000 franchises N.A.D.A. offers a range of servi ... View more
