Digital Acquisition Manager

Reports To: VP of Marketing

Compensation: $85000 $95000 / year

Location: This position is based at our corporate office in San Antonio Texas. Remote work may be considered for candidates who reside outside the San Antonio metropolitan area. All applicants must be current residents of the state of Texas.

Job Summary:

For families raising a child with autism finding the right care can be life-changing. At Empower Behavioral Health (EBH) marketing is the bridge between families who need help and the clinicians who can provide it. Every campaign every search result every clinic that opens successfully represents a family that found us when they needed us most.

As Digital Acquisition Manager you will own and evolve EBHs digital acquisition capability. This means leading our paid and organic channels refining and expanding what weve built driving our AI search visibility strategy and ensuring that when a family is searching for ABA therapy EBH is there. You will work closely with the VP of Marketing to shape how we grow how we launch new clinics and how we bring our digital marketing capabilities fully in-house.

• Manage relationships with digital marketing vendors and agency partners to support EBHs growing in-house marketing function
• Manage all paid media campaigns across active markets including Google Ads Meta and emerging channels with a focus on audience strategy HIPAA-compliant targeting and performance optimization
• Own EBHs SEO strategy and organic website performance including technical SEO on-page optimization and content direction to drive qualified traffic
• Lead AI search and answer engine optimization (AEO) strategy improving EBHs visibility across AI-powered tools including ChatGPT Perplexity and Google AI Overviews
• Lead digital analytics and performance reporting maintaining full-funnel conversion tracking and executive dashboards across all digital channels. As the team grows analytics infrastructure ownership will evolve with it.
• Manage local listing accuracy across all clinic locations treating Google Business Profile and other key directories as active lead generation assets
• Design and execute digital acquisition strategy for new clinic openings supporting go-to-market execution from launch through patient ramp
• Deliver regular performance reporting with actionable insights on cost per acquisition and channel efficiency
• Other duties as assigned

Competencies:

• Data-Driven Decision Making
• Digital Channel Expertise
• Performance Optimization
• Cross-Functional Collaboration
• Adaptability
• Attention to Detail
• Project Management
• Healthcare Marketing Awareness

Required Education & Experience:

• Bachelors degree in marketing communications business or a related field or equivalent professional experience
• 4 years of hands-on digital marketing experience ideally in healthcare or a regulated industry
• Proven paid media management experience across platforms such as Google Ads and Meta with a track record of building and managing campaigns independently
• HIPAA marketing awareness and understanding of what is and is not permitted in healthcare advertising
• Strong analytical instincts and comfort using performance data to make decisions

Preferred:

• Experience in behavioral health pediatric healthcare or multi-location healthcare marketing
• Working knowledge of SEO AI search trends and answer engine optimization (AEO)
• Familiarity with digital analytics and conversion tracking tools such as GA4 and Google Tag Manager
• Experience managing local listings at scale across multiple locations
• Proficiency with analytics and reporting tools such as Mixpanel or Looker Studio
• Background in marketing strategy for new location or clinic openings
• Passion for improving access to care for children and families

Physical Requirements:

• Must be able to sit for extended periods while working at a desk or computer
• Must be able to stand walk and move about the office as needed
• Must be able to use hands and fingers to operate a computer keyboard mouse telephone and other office equipment
• Must be able to reach bend handle and manipulate office materials and equipment
• Must be able to lift and carry office supplies packages and materials weighing up to 15 pounds
• Must be able to see read and interpret written documents computer screens and data for extended periods of time
• Must be able to hear and communicate effectively in person over the phone and via electronic means

Empower Behavioral Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Required Experience:

Manager