Digital Account Executive

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

As an Account Executive at Burson youll join our digital teams center of excellence an incubator program designed to help emerging digital talent build broad hands-on expertise with digital work while developing a particular emphasis in corporate digital and social communications.

Youll contribute to the work of various client accounts as it relates to social strategy and execution with a focus on the research monitoring insights and content development that pushes companies and leaders to communicate effectively and manage reputation. Coordinating regularly with specialists across Bursons integrated capabilitiesincluding Social & Influencer Digital Experience & Content Strategy Paid Media & Brand Partnerships Strategy Creative and Intelligence & Insightsto ensure every digital activation connects to broader communications strategies.

This role is designed with a distinctive growth path: youll begin in Burson Digitals center of excellence deepen your skills through varied client work and as your experience and corporate portfolio grow have the opportunity to transition into the digital team within Bursons Corporate & Public Affairs practice.

This role may be based in New York Chicago or Washington DC.

What youll do:

• Conduct social and digital audits identify meaningful findings and clearly communicate recommendations to senior team members.

• Build and refine social listening queries and use tools such as Brandwatchor comparable platforms such as Meltwater Talkwalker or Sprinklrto monitor conversations culture trends audience behavior and emerging issues.

• Support real-time and crisis monitoring helping teams understand what is happening why it matters and how clients may need to respond.

• Support stakeholder subject matter expert key opinion leader and influencer mapping across B2B and corporate ecosystems using tools such as CreatorIQ where appropriate.

• Develop draft and edit audience-first content for corporate and executive channels translating business and communications priorities into platform-relevant ideas and copy.

• Contribute to organic and paid social programs across channels such as LinkedIn X YouTube Instagram and Reddit coordinating with paid media strategy measurement insights creative and other digital specialists.

• Conduct competitive research and support audience profiling to inform corporate social strategies content and client deliverables.

• Stay curious about evolving platforms online communities culture and audience behavior and proactively bring new ideas to the team.

• Connect research and insights to broader communications strategies and campaign opportunities rather than treating analysis as an end in itself.

• Support day-to-day client and account needs by preparing high-quality deliverables contributing to meetings and building strong working relationships with internal and client teams.

• Manage timelines workflows and deliverables across multiple workstreams; raise observations early and keep collaborators informed of progress findings and opportunities.

Experience that contributes to success:

• Approximately 1 year of post undergraduate experience supporting social media digital communications or integrated communications work.

• Experience with social listening including writing or refining queries and interpreting the resulting data.

• Familiarity with Brandwatch or a comparable social listening and analytics platform such as Meltwater Talkwalker or Sprinklr.

• Experience contributing to social audits competitive research audience profiling trend analysis issues monitoring or crisis monitoring.

• Familiarity with creator or influencer identification; experience with CreatorIQ is helpful.

• An understanding of organic and paid social and an interest in how media strategy measurement insights and creative work together to support corporate and public affairs goals.

• Familiarity with major social platforms including LinkedIn X YouTube Instagram and Reddit and an interest in their distinct audiences and best practices.

• The ability to turn observations into clear implications recommendations and ideas.

• An interest in corporate reputation and how social media shapes perceptions of brands organizations and leaders.

• Strong audience-first writing editing communication and collaboration skills with an interest in corporate and executive communications.

• Confidence managing up sharing a point of view and asking thoughtful questions.

• Genuine curiosity about culture trends platforms and how organizations show up in social spaces.

• A proactive adaptable mindset and a desire to build broad digital expertise.
• Strong organization and attention to detail with the ability to balance multiple workstreams in a fast-paced environment with evolving priorities.

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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