Demand Generation Marketing Specialist

Bring your personality to the Malone team! Go-getter. Straight-talker. People person. If that sounds like you consider joining us for our mission. At Malone there is nothing we love more than helping people and companies connect to accomplish amazing things.

About Us:
Malone is a private award-winning company dedicated to providing staffing and recruitment needs to clients across the nation. Ranked on the SIA 2025 Top 100 List as one of the Largest Staffing Companies in the US it is our pleasure to serve as the workforce resource and to make a positive impact on peoples lives.

Malone is actively recruiting adeterminedandcreativeDemand Generation Marketing Specialistto join our team. The Demand Generation Marketing Specialist will create edit and publish recruitment marketing copy and content to support the execution of the companys vision and mission by promoting services and increasing brand awareness. If you are looking to join a family-owned and operated company with a great team environment room for advancement and the opportunity to make a meaningful difference we are hiring a Demand Generation Marketing Specialist for our Corporate office in Louisville KY!

Position Summary:
TheDemand Generation Marketing Specialist will support demand generation and lead acquisition efforts across our brands. This role will focus on executing and optimizing digital campaigns that drive qualified leads support sales pipeline growth and improve overall marketing performance.

Location: Louisville KY 40229
Job Type: Full-time

The Responsibilities:

Demand Generation & Campaign Execution

• Execute digital marketing campaigns across channels such as LinkedIn Google Ads and email marketing
• Build and optimize landing pages to improve conversion rates
• Support multi-channel campaigns aligned with sales and business development goals

Performance Tracking & Optimization

• Monitor campaign performance and key metrics including cost per lead conversion rates and ROI
• Analyze results and make data-driven recommendations to improve performance
• Conduct A/B testing on ads landing pages and email campaigns

Marketing Automation & CRM Support

• Assist in managing marketing automation tools and CRM systems (HubSpot Bullhorn SourceWhale)
• Support lead tracking segmentation and nurturing workflows

Cross-Functional Collaboration

• Partner with the marketing team to align campaigns with brand messaging and content strategy across brands
• Work closely with sales teams to support lead generation and pipeline development
• Coordinate with internal leaders across multiple brands and divisions (Malone Workforce Solutions Malone Healthcare Malone Homecare Family Tree Care Services AllStaff)

Content Development and Promotion

• End-to-end content development and execution to support lead gen efforts including but not limited to ad graphics and video content landing pages blogs white papers and other sales materials as needed.

Other Marketing and Sales Support

• Monitoring and responding to online comments and reviews
• Support of sales drops through coordination ordering and creative development

The Qualifications:

• 24 years of experience in digital marketing demand generation or performance marketing
• Hands-on experience with digital advertising platforms
• Experience with B2B Marketing is required
• Strong analytical skills with the ability to interpret data and optimize campaigns
• Experience with campaign marketing and landing page optimization
• Both detail and results-oriented with strong organizational skills
• Highly analytical strategic detailed and structured
• Critical thinker
• Valid drivers license
• Reliable transportation
• Background check eligibility
  

Perks:
Full Benefits Package including health dental vision and life insurance
Opportunities for internal advancement
Relaxed office environment with casual dress code
Fun results-driven culture
Career Development Opportunities
Opportunity to work with a talented and driven team to support you
Paid Time Off and 11 paid company holidays
Partnership with Point University an accredited institution to provide tuition discounts
2 Paid Days of Giving
Health and Dependent Care FSA options
401K with Company Match

Management Registry Inc. hiring decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

For more information please contact our corporate office at 1-.

Required Experience:

Manager