Demand Generation Manager

OTR Solutions is an innovator in the transportation industry providing a suite of factoring fuel and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company we are looking to grow our best-in-class financial organization.

OTR has been recognized as a Top Workplace by the Atlanta Journal-Constitution since 2016!

OTR Solutions is looking for a data-driven hands-on Demand Generation Manager to lead integrated marketing programs that generate qualified demand accelerate pipeline and contribute to revenue growth.

Reporting to the Director of Demand Generation this role will own demand generation strategy across paid media email website content partnerships and other acquisition channels. Youll work closely with members of the Demand Generation team and cross-functional partners across Sales Product Technology and Marketing to translate business goals into measurable growth programs.

This is a hands-on leadership role for a marketer who is equally comfortable setting strategy guiding campaign execution digging into performance data testing new ideas and stepping into campaign development when needed. Youll set the direction and priorities for demand generation initiatives while helping ensure campaigns are executed effectively and continuously optimized based on performance.

Responsibilities:

• Own demand generation strategy and campaign planning across products audiences and growth initiatives translating revenue and pipeline goals into actionable marketing strategies.
• Lead the planning development launch and optimization of integrated campaigns across paid media email website content partnerships and emerging channels.
• Provide strategic direction and support to Demand Generation team members executing campaigns establishing clear priorities requirements testing plans and measures of success.
• Own performance across the funnel using lead quality conversion acquisition cost pipeline and revenue data to identify opportunities and recommend optimizations.
• Manage paid media and campaign budgets evaluating channel efficiency and adjusting investment based on performance and growth opportunities.
• Develop audience lifecycle nurture and testing strategies that improve engagement and conversion applying learnings across future campaigns.
• Partner closely with Sales and other cross-functional teams to improve lead quality funnel performance and the overall prospect experience.
• Translate campaign strategy and audience insights into effective messaging creative direction and conversion experiences.
• Remain hands-on with CRM marketing automation analytics campaign platforms and AI-enabled tools to support complex initiatives troubleshoot issues analyze performance and improve execution.

What we look for:

• College degree in Marketing Business Communications or a related field preferred.
• 3 years of experience in B2B demand generation growth marketing performance marketing digital marketing or a related field.
• Demonstrated experience owning multi-channel marketing programs from strategy and planning through execution optimization and performance analysis.
• Strong understanding of B2B demand generation funnel performance paid media campaign measurement and budget management.
• Hands-on experience with marketing automation CRM analytics and campaign management technologies. Experience with Salesforce and Salesforce Marketing Cloud or similar platforms is a plus.
• Strong analytical and testing mindset with the ability to interpret campaign and pipeline data identify trends and turn insights into actionable recommendations.
• Strong project management and communication skills with the ability to establish priorities guide contributors and collaborate effectively across teams.
• High level of initiative accountability curiosity and problem-solving ability with the flexibility to move between strategic leadership and hands-on campaign work.

What Success Looks Like

Youll succeed in this role by developing a strong understanding of our audiences products and funnel identifying opportunities for growth and translating those opportunities into clear strategies and campaigns that the Demand Generation team can execute against.

Youll create clarity around what were trying to accomplish why it matters how well measure success and what we should do next based on performance. Youll also be close enough to the execution to identify gaps solve problems and step in when deeper expertise or additional support is needed.

The ideal candidate takes ownership of demand generation performance from strategy through measurement helps other team members execute effectively continuously tests new ideas and uses both data and customer insights to improve how OTR Solutions creates and converts demand.

• Eligibility for Individual and Company bonus programs
• Medical Dental Vision Life/ AD&D Insurance Short-Term Disability
• Pet Insurance Paid Family Leave Employee Assistance Program
• Fully Paid Maternity Leave
• 401(k) with Company Matching
• Generous PTO Sick/Mental Health Days Flex Holidays Company Paid Holidays
• Travel Stipend to support Work Life Balance
• Leadership Development and Training
• Continuous Learning Professional enhancements
• Weekly Catered Lunches Casual Dress Code
• Company Paid Fitness Membership
• Volunteer Days and Opportunities with Company-Partnered Charities
• Internal Inclusion programs

OTRs mission is to create exceptional value for our clients by providing industry leading financing and back-office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service technology that creates efficiency for ourselves and our customers and a culture that provides the opportunity for employees to achieve greatness.

OTR Solutions is an Equal Opportunity Employer

#LI-JE1