Demand Generation Manager, Data Cloud

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

As Manager Data Cloud Growth Marketing you are the primary day-to-day marketing executor for Workday Data Cloud owning campaign planning program execution partner co-marketing and performance reporting for this product with CIO CTO and senior IT personas.

You are highly hands-on and thrive in the work itself building campaign briefs drafting emails and content QAing landing pages managing program timelines and digging into dashboards to find whats working. You bring strong judgment and initiative collaborate well across functions and dont need to be told what to do twice.

Key Responsibilities

Programs Planning & Execution

• Translate GTM strategy and product priorities into integrated full-funnel demand programs digital nurture ABM events content syndication and partner co-marketing that generate qualified pipeline for Data Cloud.

• Build and manage persona- and use-case-based integrated programs targeting CIO CAO IT etc.

• Own day-to-day program execution: manage timelines coordinate with agencies and internal teams QA assets and keep programs on track.

CIO/IT Audience Expertise

• Apply a strong understanding of how CIO and senior IT buyers evaluate purchase and adopt data and AI platforms to shape messaging content and campaign strategy.

• Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.

• Collaborate with Sales teams on CIO-targeted plays and outreach.

Partner Co-Marketing

• Execute co-marketing programs with Workdays key technology and SI partners for Data Cloud including joint campaigns field activations and co-branded content.

• Serve as the day-to-day marketing liaison with partner GTM teams coordinating on messaging timing and shared pipeline goals.

• Work with the Partner Marketing and Alliances teams to ensure partner programs are activated effectively and tracked against pipeline targets.

Performance & Optimization

• Own reporting and analysis for Data Cloud marketing programs including partner-sourced and influenced pipeline.

• Use performance data to identify whats working flag issues early and recommend optimizations.

• Share regular updates and insights with the broader team and stakeholders.

Cross-Functional Collaboration

• Coordinate across Sales SDR/BDR Product Marketing regional teams and partners to ensure programs are aligned and executed well.

• Maintain clear communication and feedback loops so nothing falls through the cracks.

About You

About You

You are an execution-focused marketer who takes ownership seriously loves being in the details and delivers consistently without needing a lot of direction. Youre ready to roll up your sleeves on any task from building a campaign brief to reviewing a partner co-marketing proposal and you take pride in the quality of your work.

You also:

• Have direct experience marketing to CIO CTO and senior IT decision makers you understand how these buyers think and how to reach and engage them effectively.

• Have hands-on co-marketing experience with technology or SI partners and know what it takes to build programs that generate real pipeline.

• Are data-driven: you track what matters use metrics to optimize and can clearly connect your programs to pipeline outcomes.

• Collaborate well across functions product sales partners regional teams and communicate proactively to keep things moving.

• Bring a test-and-learn mindset handle ambiguity well and always have a bias for action.

• Are energized by ownership and accountability you dont wait to be told; you identify what needs to happen and make it happen.

Basic Qualifications

• 57 years of B2B marketing experience with a focus on demand generation integrated campaigns and/or field/regional marketing for enterprise technology.

• Demonstrated experience marketing directly to CIO CTO or senior IT decision makers owning messaging campaigns or content for this audience.

• Proven hands-on co-marketing experience with technology or SI partners including building joint campaigns field programs or co-branded content.

• Experience working with or marketing data platforms analytics and/or AI/ML products (or adjacent cloud/enterprise technologies).

Other Qualifications

• Strong written and verbal communication skills with the ability to simplify technical topics (data AI architecture) for business and executive audiences.

• Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point please email .

Are you being referred to one of our roles If so ask your connection at Workday about our Employee Referral process!

At Workday we value our candidates privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

In addition Workday will never ask candidates to pay a recruiting fee or pay for consulting or coaching services in order to apply for a job at Workday.