Demand Generation Associate

Job Description:

Were looking for a Demand Generation Associate who is ready to join our Global Demand Generation Team. This role is built for a versatile marketer who can own their own projects from start to finish while also serving as a go-to resource for the broader team on a variety of initiatives.

Youll be working on a variety of projects while also owning your own campaigns: one day youll be leading the charge on a global webinar; the next youll be hopping into Marketo to help a teammate launch a campaign or syncing with our agency to drive lead gen programs.

The Day-to-Day

• Own the Campaign Lifecycle: Youll be the project owner for marketing pushes. This means taking a rough idea (like a new content launch) building out a launch plan working with cross functional teams to gather all the assets launch in market and report on results.

• Collaborate Everywhere: Youll act as a bridge between our internal teams (Creative Content and Operations) and our external media agency to make sure campaigns launch on time and drive results to meet our teams commitment to revenue goals.

• Master of Digital Experience: Youll work with our Marketing Ops and Web leads to enhance the digital experience. From supporting the technical setup of a campaign in Marketo to developing connection points between an email newsletter and binging content youll help increase time on site and convert prospects into customers.

• Keep the Engine Running: Youll support various team-wide initiatives and bring a willingness to learn to every project.

Who You Are

• A Swiss Army Knife Marketer: You have a solid marketing foundation but arent afraid to get your hands dirty in the technical weeds of a CRM or MAP.

• Naturally Organized: You dont need a reminder to check a deadline. You enjoy the process of keeping multiple projects moving forward at once and keeping stakeholders in the loop.

• A Team Player: Youre just as happy leading your own high-visibility campaign as you are jumping in to help a teammate.

• Detail-Focused: Youre the person who catches the broken link or the weird formatting in a mobile preview before it goes live.

Requirements

• 1-2 years of experience in demand gen marketing ops or a similar digital marketing role.

• Hands-on Marketo experience: You should be comfortable building programs and managing assets within the platform.

• Campaign experience: Youve successfully run campaigns and managed multi-touch programs before.

• Project Management: Youve used tools like Asana our Project Management tool to keep work organized and transparent.

• Agency experience: You know how to work with external partners to get the best results.

IAS Pay Transparency:

The annualized base salary ranges for the primary location and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package we offer a comprehensive benefits package that includes paid time off health insurance (medical dental vision) as well as PPO HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidates compensation package is based on multiple factors but not limited to geography experience skills job duties and business need.

Primary Location:

Primary Location Base Pay Range:

About Integral Ad Science:

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industrys most actionable data to drive superior results for the worlds largest advertisers publishers and media platforms. IASs software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information visit .

Equal Opportunity Employer:

IAS is an equal opportunity employer committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race color nationality gender gender identity or expression sexual orientation religion disability or age. We strongly encourage women people of color members of the LGBTQIA community people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS including the following categories of PI: identifiers personal records commercial information professional or employment or engagement information non-public education records and inferences drawn from your PI. We collect your PI for our purposes including performing services and operations related to your potential employment or engagement. For additional details or if you have questions contact us at

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner please send an email introducing your company to We will get back to you if theres interest in a partnership.