Demand Gen Director

Tapcart is the leading mobile app platform for the worlds fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel.

Our platform powers mobile shopping for over 50 million consumers and processes more than $8 billion in revenue annually. Brands like Béis Aviator Nation and Ruggable trust Tapcart to turn mobile traffic into high-retention high-growth relationships with mobile apps launched in hours not months.

THE ROLE

Were looking for a Director of Marketing (or Director of Demand Gen depending on your background) to join our growing team at a pivotal moment in Tapcarts growth. This is a senior role that requires someone who can think at a strategic level and execute at a rapid pace.

Youll be a key partner to the Head of Marketing owning our demand generation engine while also contributing to broader marketing strategy GTM planning and team leadership. This is a classic startup marketing role with a director-level scope: youll shape how we grow manage real budget influence how the team operates and get your hands dirty doing the work.

The ideal candidate has a strong demand gen and B2B SaaS background a genuine command of AI-powered marketing systems and the strategic instincts to evolve our positioning and GTM approach as the business scales.

HOW YOU WILL MAKE AN IMPACT

Own and scale our demand generation engine: Youll take full ownership of multi-channel pipeline generation paid media email events content partner channels SEO/AEO with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time not just one that spends budget.

Bring strategic marketing leadership to the team: Youll help define Tapcarts marketing strategy at the category level refining our ICP targeting messaging campaign architecture and go-to-market approach. Youll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).

Build and optimize GTM systems: Youll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure lead scoring attribution models nurture workflows and signal-to-sequence programs. You build things that work while you sleep.

Use AI to 10x our output: Youll be at the forefront of AI-driven marketing deploying tools and automations that multiply the teams output from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI not just use it.

Cross-functional collaboration and leadership: Youll driving alignment with Sales Rev Ops Product and CS and contribute to how we structure and prioritize as the teams grow. Youre a player-coach who makes the people around them better.

Connect brand to pipeline: Youll ensure Tapcarts campaigns and content arent just producing impressions theyre producing pipeline. Youll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

WHAT SKILLS YOULL NEED

Proven demand generation leadership: Youve owned multi-channel demand programs in a B2B SaaS environment and have a track record of building qualified pipeline. Youve managed real budgets and can speak the language of marketing and sales metrics/KPIs.

Strategic marketing instincts: You can zoom out and develop a positioning framework or GTM strategy then zoom in and execute a campaign. Youre not purely a performance marketer you understand brand narrative and how they compound with paid and organic channels.

AI-powered operational leverage: You use AI tools to build systems and workflows automating research enrichment content production and reporting not just to write copy faster. You can evaluate new tools quickly and deploy them with purpose.

Deep marketing tech fluency: You have strong working knowledge of HubSpot (or a comparable MAP) and can build workflows lifecycle programs and reporting dashboards from scratch. CRM hygiene and attribution arent afterthoughts for you.

Strong analytical instincts: Youre fluent in funnel metrics pipeline reporting and performance analysis. You can pull your own data identify whats working and make the case for shifting resources with confidence.

Leadership and cross-functional credibility: Youve influenced without full authority working across Sales Rev Ops Product and Leadership to align on goals and get things done. Youre a clear communicator who builds trust quickly.

Startup operating mode: Youre energized by fast-moving environments where priorities shift budgets are tight and results are what matter. You dont need a large team to operate at a high level you know how to multiply your own output.

BONUS IF YOU HAVE:

• Experience in the Shopify or DTC e-commerce ecosystem

• Hands-on experience with Apollo Zapier Clay or similar GTM tooling

• Background spanning both brand and performance marketing

• Familiarity with programmatic SEO or content-led growth strategies

• Prior experience hiring or managing marketing team members

This position is not eligible for visa transfer or position is remote eligible in the following states: AL AZ CA CO FL GA IL MA ME MI NV NJ NY NC OH OR PA TN TX UT VA WA

COMPENSATION DETAILS: This role includes a base salary bonus and equity as part of the total compensation package:

• Base salary range: $170000-$180000

• Bonus: Up to 25% of base salary

• Equity: Competitive equity package

All final compensation details are based on experience.

TAPCART PERKS AND BENEFITS

Financial Wellness

• 401(k) plan and equity grants for all full-time employees because we grow together

• Competitive compensation with room to grow

Health & Wellbeing

• Affordable high-quality medical dental and vision coverage

• Mental health support via Headspace and Talkspace ensuring your whole self is supported

Flexibility & Time Off

• Flexible PTO policy take the time you need to rest and recharge

• 11 paid company holidays

• Work remotely

Work-Life Balance with a Tapcart Twist

• One-time home office setup stipend to get you started

• Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do

WHY JOIN TAPCART

Were a Santa Monica-based tech company with the energy of a startup and the momentum of a market leader. At Tapcart we believe building great products starts with building an environment where passionate people can thrive.

Since our $50M Series B in 2021 weve continued scaling our platform and our community of merchants. Backed by world-class investors and trusted by leading eCommerce brands were on a mission to redefine mobile shopping and were just getting started.

Required Experience:

Director