Customer Journey Analytics Product Manager (Location Flexible)

We are the leading provider of professional services to the middle market globally our purpose is to instill confidence in a world of change empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled culture and talent experience and our ability to be compelling to our clients. Youll find an environment that inspires and empowers you to thrive both personally and professionally. Theres no one like you and thats why theres nowhere like RSM.

The Customer Journey Analytics Product Manager is responsible for leading theimplementationstrategy roadmap adoption and ongoing optimization of Adobe Customer Journey Analytics (CJA)B2B Editioncapabilities forRSMs Marketing& Communicationsorganization. This role serves as the bridge between business stakeholders digital marketing analytics engineering and implementation partners to ensure Customer Journey Analytics delivers measurable business value across marketing optimization digital experience buyer journey analysis and reporting.

The ideal candidate is a proactive analytics leader who can translate business needs into scalable analytics solutions guide prioritization and drive continuous improvement of the organizations analytics ecosystem.

Key Responsibilities

• Own the product vision roadmap and backlog for Adobe Customer Journey AnalyticsB2B Editionand related analytics capabilities. This includes prioritizing enhancements that support reporting marketing optimization buyer journey visibility and digital experience measurement.

• Partner with business stakeholders digital teams and technical teams to define requirements for CJA dashboards workspaces metrics dimensions derived fields and data views.

• Translate complex business questions into actionable analytics solutions including cross-channel reporting that connects paid organic email direct and web engagement data.

• Drive the ongoing evolution of CJA capabilities by identifying new reporting needs improving data usability and ensuring analytics outputs are understandable and accessible for stakeholders.

• Collaborate with implementation partners engineering teams and data/architecture resources to support CJA enablement connection health monitoring instrumentation priorities data model alignment and platform adoption.

• Develop and socialize business cases and executive-level storytelling around CJA investments including how CJA supports marketing optimization website and digital experience improvements buyer journey analysis attribution and long-term business value.

• Monitor analytics quality and operational health by supporting governance QA validation and continuous refinement of CJA configurations and reporting outputs.

• Act as the primary liaison between business and delivery teams balancing stakeholder requests technical feasibility implementation timelines and product priorities.

• Bring a proactive analytics-first mindset to identify opportunities recommend improvements and help shape the broader digital measurement strategy.

Qualifications

• Bachelors degree in business marketing analytics information systems computer science or a related field.

• Experience in product management digital analytics marketing technology or a closely related area.

• Experience working with analytics platforms digital measurement dashboards and stakeholder reporting.

• Strong ability to translate business objectives into product requirements user stories analytics outputs and roadmap priorities.

• Excellent stakeholder management and communication skills including the ability to explain analytics value to both technical and non-technical audiences.

• Experience working cross-functionally with marketing engineering data and external partners in a fast-paced environment.

• Experience with Adobe Customer Journey Analytics Adobe Analytics Adobe Experience Platform or related Adobe Experience Cloud tools.

• Strong familiarity with digital marketing analytics attribution buyer journey analysis and website/digital experience optimization.

• Experience with data quality management governance or validation in analytics implementations.

• Experience in Agile delivery environments with backlog ownership sprint planning and roadmap management.

At RSM we offer a competitive benefits and compensation package for all our offer flexibility in your schedule empowering you to balance lifes demands while also maintaining your ability to serve more about our total rewards at applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/ is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application interview or otherwise participate in the recruiting process please call us at or send us an email at .

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying excluding internships you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records. For those living in California or applying to a position in California please click here for additional information.

At RSM an employees pay at any point in their career is intended to reflect their experiences performance and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including but not limited to education skills work experience certifications location etc. As such pay for the successful candidate(s) could fall anywhere within the stated range.