Customer & Growth Product Marketing Lead
San Francisco, CA - USA
Job Summary
- Own the end-to-end post-sale marketing strategy across onboarding activation adoption renewal and expansion with clear lifecycle stages goals and success metrics.
- Design and implement segmented lifecycle campaigns across email in-product and other channels to accelerate time-to-value increase adoption of priority workflows and improve retention.
- Partner closely with Customer Success and Sales on signal-based programs for at-risk accounts renewal readiness win-back and expansion opportunities.
- Develop upsell cross-sell and expansion campaigns aligned to sales plays and account plans using experimentation and behavioral data to optimize onboarding adoption and growth and leveraging AI to build speed and scale into the process.
- Serve as the cross-functional lead for post-sale marketing partnering with Product Marketing Sales Customer Success and RevOps to define measurement improve lifecycle strategy and scale repeatable programs.
- 8 years of B2B SaaS marketing experience across customer lifecycle growth or revenue marketing with a strong focus on post-sale outcomes.
- Proven success driving adoption retention and expansion within an installed base with measurable impact on product usage renewals NRR or expansion pipeline.
- Strong operator who can balance strategy hands-on execution and analytics in a fast-moving environment.
- AI fluent using the latest AI tools as a natural and integral part of everyday work.
- Deep expertise and hands-on execution experience in customer and lifecycle marketing including segmentation testing automation and multi-touch journeys across email and in-product channels.
- Strong analytical written and communication skills with the ability to turn customer behavior and performance data into clear programs narratives and executive-ready insights.
- Highly collaborative builder with a bias toward action strong cross-functional influence and interest in AI and agentic workflows.
- This role is hybrid (4 days a week in our Mountain View or San Francisco office)
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About Company
Glean was created to deliver healthy and fresh foods - made directly from fruits and vegetables - into your hands! Sweet Potato Flour & Pumpkin Flour now available. Our team is made up of a handful of passionate people who have worked in food and agriculture most of their careers - ... View more