Customer & Brand Insights Consulting Lead

Description -

The Customer & Brand Insights Consulting Lead will turn customer brand market and partner intelligence into clear recommendations that shape strategy and improve business outcomes. Serving as a trusted internal consultant and the voice of the customer this role will connect evidence across commercial and consumer markets products services experiences and partner channels. The successful candidate will work across Marketing Customer Experience Services Channel Strategy to frame critical questions integrate multiple data sources and influence decisions from opportunity identification through execution and measurement.

• Lead customer insights: Build a holistic understanding of needs behaviors decision journeys pain points loyalty drivers and unmet opportunities across commercial buyers IT decision-makers small and midsize businesses consumers end users and channel partners.
• Advance brand intelligence: Assess awareness consideration preference trust relevance experience and competitive positioning; translate changes in brand health into implications for portfolio messaging activation and investment.
• Connect insight to experience: Integrate attitudinal research with customer experience product usage support sales digital social review and partner signals to identify root causes and practical actions.
• Provide strategic consulting: Frame ambiguous business questions develop hypotheses size opportunities clarify trade-offs and deliver concise evidence-based recommendations to leaders and working teams.
• Represent diverse audiences: Ensure strategies reflect commercial and consumer customers as well as distributors resellers retailers service providers and other ecosystem partners.
• Partner cross-functionally: Build strong relationships across Marketing Product Sales Customer Experience Services Channel align stakeholders around shared questions definitions and decisions.
• Design and manage research: Lead qualitative and quantitative work including segmentation journeys needs-based research concept and message testing brand tracking experience studies social intelligence and competitive analysis.
• Synthesize multiple data sources: Combine primary research first-party data behavioral analytics market intelligence voice-of-customer inputs and third-party sources into coherent narratives and decision frameworks.
• Communicate for impact: Create executive-ready stories dashboards workshops and decision briefs that make complex findings accessible and actionable.
• Drive adoption and accountability: Establish learning agendas and success measures track how insights are used and assess the business and customer impact of resulting actions.
• Maintain research excellence: Manage agencies budgets timelines data quality privacy and ethical research practices while improving methods tools and speed.

• Bachelors degree in marketing business market research behavioral science statistics economics or a related field or equivalent practical experience.
• Typically 8 years of experience in customer consumer brand market or customer experience insights including a strong record of translating evidence into business action.
• Experience supporting a technology hardware devices services or similarly complex portfolio with both commercial and consumer offerings.
• Demonstrated understanding of commercial buying dynamics including multi-stakeholder decision processes IT and business decision-makers procurement and enterprise or SMB customer needs.
• Demonstrated understanding of consumer behavior retail and digital journeys ownership and usage experiences and brand choice.
• Experience researching or working with channel partners distributors resellers retailers service providers or other ecosystem participants.
• Strong command of qualitative and quantitative research methods survey and discussion-guide design segmentation tracking journey research and interpretation of statistical outputs.
• Proven ability to influence senior stakeholders and lead cross-functional initiatives in a global matrixed organization without relying on direct authority.
• Excellent written verbal facilitation storytelling and executive-presentation skills.

• Graduate degree in business marketing research analytics psychology economics or a related discipline.
• Experience integrating survey CRM digital product telemetry customer support social reviews sales and partner data.
• Familiarity with analytics and visualization tools such as Excel Power BI Tableau SQL R Python or equivalent platforms.
• Experience with AI-enabled research knowledge-management or insight-discovery tools paired with sound judgment on validation governance privacy and human oversight.
• Experience managing research agencies scopes of work budgets and global programs across markets.

Customer centricity; strategic thinking; consulting and problem framing; analytical rigor; brand strategy; customer experience; commercial and consumer market fluency; partner and channel understanding; executive influence; cross-functional collaboration; storytelling; prioritization; curiosity; adaptability; and disciplined project management.

• Insights are adopted in portfolio marketing customer experience sales and partner decisions.
• Leadership receives faster clearer and more integrated answers to priority customer and brand questions.
• Commercial consumer and partner perspectives are represented consistently in planning and execution.
• Research investments reduce uncertainty avoid duplication and produce measurable customer or business impact.
• Stakeholders view the role as a trusted objective and action-oriented consulting partner.

This job description describes the general nature and level of work expected in the role. It is not an exhaustive list of all responsibilities qualifications or activities which may evolve as business needs change. The employer is committed to providing equal employment opportunities and an inclusive workplace.

The pay range for this role is $105050 to $161800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location job-related
knowledge skills and experience.

Benefits:

HP offers a comprehensive benefits package for this position including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time
with or without notice subject to applicable law.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal