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Cultural Engagement Director
Job Location:
Job Location:
Austin, TX - USA
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
11 July 2026 (30+ days ago)
Posted:
Application Deadline:
24 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Company Overview:
Function Health is the AI operating system for health designed to empower people to live 100 healthy years. We are redefining how individuals understand measure and improve their health by moving beyond the limitations of traditional care and enabling comprehensive continuous insight into human biology. Function has been recognized as one of Fast Companys Most Innovative Companies of 2024 and is venture-backed by Redpoint and other leading venture firms. Over half a million members have joined Function to take control of their health.
Through comprehensive lab testing MRI and CT imaging longitudinal data and guidance from AI and clinical teams Function gives members a complete and continuous view of their health and the clarity to act on it. Through acquisitions across imaging mobile phlebotomy and supplement tracking and optimization Function is building an integrated health platform that spans the full path from testing to health clarity to daily action.
Function recently announced a $298M Series B and is entering its next chapter of growth. As we scale the quality and durability of our People systems data and insights will directly shape our ability to attract retain and support exceptional talent.
We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health has a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment where every day we build the future.
Role:
Social media is the fabric of culture. And its the frontier of our GTM at Function. Its about attention but also trust: make people feel something and know they must have Function for themselves and their loved ones.
This role will own that surface end-to-end social channels creator and talent relationships and influencer programs across both organic and paid.
This is one of the most visible and consequential roles at Function. It directly shapes how the world sees us who advocates for us and how we grow. Youll lead a small team spanning social content talent and creator partnerships.
You can take a single story and tell it in countless compelling ways. You read culture the way a strategist does and execute the way an operator does. You understand not just whats trending but why and you use that behavioral intelligence to make decisions that are defensible and ahead of the curve. You know when to show up in a cultural moment and when to create one. You build creator and talent relationships that are genuine strategic and efficient. You know the difference between influence and noise.
If youve scaled a social presence and a creator program in the same role and you can point to the cultural reads behind both keep reading.
What Youll Own:
Social Strategy and Execution at Scale
- Full ownership of multi-channel social growth.
- Drive step-changes in reach engagement and cultural relevance. Incremental is not the goal.
- Build and execute an always-on performance-driven social strategy that keeps the brand sacred while enabling experimentation.
- Translate company priorities into platform-native content and formats across Instagram TikTok X LinkedIn Reddit YouTube Threads and Facebook.
- Personally model best-in-class real-time engagement: on-brand fast human and culturally aware. Walk the walk.
- Set the creative bar with exceptional taste and cultural judgment. Be original in formats and moments not reactive to whats already saturated.
Talent Creator & Influencer Relationships
- Own the full talent and creator strategy across organic and paid from identification and vetting through ongoing management and performance.
- Build and maintain a creator ecosystem that reflects Functions brand values and reaches the audiences we want to grow into: early adopters mainstream health consumers and cultural tastemakers.
- Partner with growth and performance teams so influencer programs drive measurable acquisition outcomes not just reach.
- Evaluate partnership fit through a cultural lens: does this person reflect where health culture is heading or where its been
- Negotiate and manage talent relationships with rigor from micro-creators to high-profile partners. Build the infrastructure to do it at scale.
Cultural Intelligence & Trend Leadership
- Obsess over where culture is heading in 12 to 24 months.
- Decode the behavioral why behind audience actions: what they engage with who they trust how health fits into their identity and where Function has permission to show up.
- Identify cultural moments worth owning define the moments Function should build and set the criteria for knowing when theyve landed.
- Apply cultural intelligence to ambassador selection platform strategy and content direction removing subjectivity from creative feedback and grounding decisions in real signal.
- Map the cultural tensions Function navigates as it scales (access vs. luxury data empowerment vs. health-tech skepticism) and help the brand move through them with intention.
Team Leadership
- Lead and develop a team across social talent and creator partnerships with several direct reports.
- Set the direction operating model and performance standards for the team.
- Build toward a team that can execute at high quality and speed without you in every decision.
- Raise the cultural fluency of the team.
Cross-Functional Leadership
- Operate as a true cross-functional partner.
- Influence how stories are told and launched not just how theyre posted.
- Communicate clearly on performance cultural rationale and strategic direction.
Performance & Accountability
- Define metrics that matter across social and creator. Be accountable.
- Tie cultural and creator work to business outcomes.
- Move fast without being sloppy. Own your calls and your numbers.
The Bar:
You likely have
- 5 years owning social strategy content and creator or influencer programs at scale ideally spanning both functions in one role.
- A proven track record of meaningful channel growth and creator programs that drove real business outcomes.
- Experience leading and developing teams.
- Deep operating experience in real time: cultural moments news cycles launches live engagement.
- A genuine cultural intelligence practice you can explain not just what performed but why and what it signals about where the audience is heading.
- Strong analytical instincts and fluency tying social and creator performance to growth metrics.
- Experience managing creator and talent relationships.
You are
- Fast decisive and comfortable being accountable in public.
- Detail-obsessed but not precious.
- Equally comfortable in strategy decks and in the comments section.
- Opinionated about culture and curious about whats driving it.
- A builder of teams systems and trust with talent.
Why This Role Is Different:
You wont be inheriting a playbook. Youll be writing it. This is a rare opportunity to own how the category-defining health brand engages with culture at every level: what we put into the world who carries the message and how we build community at scale.
Social and creator are not siloed here. They are two expressions of the same cultural strategy and this role holds both. That integration is the point.
If you want to push culture forward instead of reacting to it this role is for you.
To be a strong fit you embody our Core Values:
- Ruthless Prioritization:
- We dont let perfect get in the way of progress.
- We move quickly to drive value not perfection.
- We prioritize what drives impact.
- We never compromise on standards of excellence.
- Member-First Always:
- We design and deliver like were caring for someone we love.
- We create calendar actionable human experience.
- We prioritize responsiveness peace of mind and outcomes.
- We empower members with truth clarity and care.
- One Team Moving Fast:
- We are aligned in purpose prioritization and speed.
- We gather diverse perspectives to make informed decisions.
- We clear paths for each other and move fast together.
- We communicate clearly and respectfully rallying around shared goals.
- Radical Ownership Relentless Execution:
- We dont just ship we own outcomes and drive results.
- We act with urgency and precision
- We anticipate initiate and follow through.
- We meet challenges with grit and pragmatism.
- We embrace new tech to deliver better outcomes.
- Mission Over Ego:
- We are ruthlessly aligned to our mission - and leave ego at the door.
- We disagree and commit.
- We dont tolerate politics or withholding information.
- We operate with honesty transparency and respect.
- Sustained Integrity in Every Detail:
- We earn trust by obsessing over accuracy quality and clarity in everything we do.
- We prioritize clinical precision - data must be right.
- We sweat the details because outcomes depend on them.
Why Youll Love Working With Us:
We value our team at Function and offer a competitive salary and benefits package flexible working hours and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve peoples lives we would love to hear from you.
At Function we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer we do not discriminate on the basis of race color gender identity ancestry religion age sexual orientation national origin disability marital status Veteran status or any other occupationally irrelevant criteria.
Join the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how were changing the face of healthcare at Function Health.
Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains instant messaging platforms or unsolicited calls. If you ever have doubts about the legitimacy of a communication please reach out to us directly at .
Required Experience:
Director
