CRM Strategist

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: CRM Strategist

Location: Baltimore Maryland

About the role:

The CRM Strategist supports the strategic planning and tactical execution of ourclientsCRM and email marketing programs. You translate strategy into detailed campaign plans manage campaign execution in partnership with the Campaign Management team (MexicoCity) andcontribute analytical thinking to drivecontinuous performance improvement.

Based inBaltimore MDyoullwork closely with the CRMStrategy Leadand a team of Campaign Managers to deliver personalized high-performing email journeys for an audience of adult learners and healthcare professionals. Pencilconnects directly tolive ad accounts pulling creative performance data back into the production workflow in real time so every asset is scored tracked and fed back into the next this intelligence to drivecontinuousoptimization. Technical precision platform fluency and a test-and-learn mindset are essential.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

What you will be doing:

• Support the CRM Strategy Lead in the planning and execution of email and CRMprogramsacrossfiveinstitutions. including lead nurture enrollment and retention journeys
• Develop detailed campaign briefs audience segmentation logic and personalization specifications for Campaign Managers and Email Developers
• Monitor campaign performance open rates click-through ratesconversion and enrolment attribution and develop actionable recommendations foroptimization
• Manage A/B test design and analysis across subject linescontent CTAs and send times; document learnings and integrate them into future campaign planning
• Maintain platform hygiene and data quality within CRM and email systems;coordinate data issue resolutions with the Data Analyst/Engineer
• Partner with the Email Development team to ensure technical accuracyrenderingquality and accessibilitycompliance across all email assets
• Track and manage the campaign production calendarcoordinating with Campaign ManagersCopywriters and Art Directors to ensure assets are delivered on time
• Contribute to QBR reporting bycompiling performance data trend analysis and strategic recommendations
• Stay current with CRM best practice and emerging email marketing technology;identifyopportunities to integrate AI-drivenpersonalizationandcontent optimization

What you need to be great in this role:

• Experience in CRM email marketing or lifecycle marketing managing campaigns in a multi-brand or multi-programenvironment
• Platformproficiencyin enterprise email marketing systems (Salesforce Marketing Cloud HubSpot Marketo Eloqua or equivalent)
• Strong analytical skills:comfortable with campaign performance data A/B testingmethodology and reporting
• Experience working with segmentation logic audience lists andpersonalizationvariables
• Detail-oriented and technically precise: you understand HTML email specifications deliverability requirements and QA standards
• Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator
• Collaborative working style;comfortablecoordinating across multiple teams and locations
• Proficiencywith AI tools relevant to email marketing including AI-assisted subject line generationcontent personalization and send-timeoptimization
• Experience evaluating and applying AI-driven campaign insights with human editorial judgment
• Systematic test-and-learn approach to campaign planning andoptimization
• At the time of this posting the base salary for this position may range from$85000.00to$95000.00 USD.Individual compensation varies based on job related factors including location business needs level of responsibility experience and qualifications. The range listed is just onecomponentof OLIVERs total compensation package.

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.