CRM Operations Specialist II

The CRM Operations Specialist plays a critical role in enabling Vuoris lifecycle marketing and personalization strategy through precise scalable audience creation and campaign execution. 

This role sits at the intersection of marketing data and technologyresponsible for translating business requirements into accurate segmentation supporting A/B testing frameworks and ensuring high-quality execution across CRM channels including Email SMS and future touchpoints (print app). 

Success in this role requires strong attention to detail comfort working within CRM/CDP platforms and the ability to partner cross-functionally to bring customer strategies to life. 

What youll get to do:

• Build and scale customer audiences and segmentation logic across Email SMS Print App and emerging CRM channels to power lifecycle marketing personalization and triggered journeys. 
• Execute and QA campaigns within CRM/ESP platforms (ex: Klaviyo Braze Iterable) ensuring accuracy across audience setup targeting scheduling and deployment. 
• Partner closely with Lifecycle Strategy Analytics Martech and Engineering teams to operationalize sophisticated customer journeys and marketing initiatives. 
• Support A/B and multivariate testing by configuring audience splits holdout groups and experimentation frameworks that improve marketing performance and learning velocity. 
• Help manage and validate customer data attributes and segmentation logic across CRM/CDP systems to ensure data integrity and scalable execution. 
• Identify opportunities to improve operational workflows streamline processes and scale reusable audience and campaign logic across the organization. 
• Act as a key bridge between retention strategy and technical execution translating business requirements into scalable CRM operations and segmentation solutions. 
• Contribute to building the operational foundation that enables future personalization attribution loyalty and next-generation customer engagement capabilities. 

Qualifications :

Who you are:

• 2 years of experience in CRM operations lifecycle marketing campaign execution or marketing operations ideally within eCommerce or retail 
• Experience working in a high-volume fast-paced environment with the ability to manage multiple priorities simultaneously 
• Bachelors degree in Marketing Business Communications or related field or equivalent years of experience preferred. 
• Experience using project management tools such as Asana or Jira to track workstreams and collaborate cross-functionally 
• Strong attention to detail with a focus on QA accuracy and operational excellence 
• Familiarity with CRM/ESP platforms and customer segmentation principles preferred 
• Working understanding of analytics campaign reporting and performance measurement 
• Strong written communication skills and ability to review customer-facing marketing content for accuracy and consistency 
• Comfortable navigating ambiguity and adapting to shifting business priorities 
• Familiarity with Shopify or similar eCommerce/CMS platforms a plus 

Additional Information :

Our investment in you:

At Vuori were proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $75000 per year - $96000 per year.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time