CRM & Lifecycle Marketing Manager

School Outfitters serves thousands of schools and educational organizations across the country but our greatest growth opportunities come from deepening relationships with the customers and prospects already in our ecosystem. The right person in this role will help transform email and lifecycle marketing into a strategic growth engineimproving customer engagement supporting sales follow-up increasing repeat purchases and driving revenue.

• Own the email strategy calendar and execution for School Outfitters
• Build test deploy and optimize email campaigns and automated workflows in HubSpot
• Create lifecycle programs such as welcome series quote follow-up nurture re-engagement lapsed customer win-back and post-purchase campaigns
• Segment audiences using customer type industry purchase behavior engagement lifecycle stage and sales data
• Write and edit email copy including subject lines preview text body copy and calls to action
• Partner with our designer to create emails that are on-brand easy to read and built to convert
• Monitor email health including deliverability sender reputation bounce rates spam complaints unsubscribes suppression lists and list hygiene
• Maintain email best practices including CAN-SPAM GDPR authentication permission-based marketing and suppression strategy
• Run A/B tests across subject lines content timing calls to action and audience strategy
• Report on email performance revenue influence and customer engagement with clear recommendations for what to improve
• Help set HubSpot standards for workflows lists properties forms templates data hygiene and reporting
• Partner with sales IT and marketing teams so HubSpot is useful organized and scalable

• Increase engagement and conversion throughout the customer journey.
• Improve marketing automation efficiency and scalability.
• Drive stronger utilization and governance of HubSpot across the organization.
• Create data-driven recommendations that improve campaign performance and revenue contribution.
• Strengthen customer retention repeat purchases and sales effectiveness.

• Based in the Cincinnati area and able to work onsite four days per week.
• 4 years of hands-on email marketing experience
• Strong HubSpot or other CRM experience including workflows lists properties forms email reporting and CRM structure
• Working knowledge of email deliverability including sender reputation authentication bounce management suppression strategy and list hygiene
• Strong copywriting instincts and the ability to write effective email copy
• Experience building nurture programs that drive business results
• Analytical mindset with the ability to interpret performance data and recommend what to change
• Experience with B2B B2B2C ecommerce and sales-assisted buying journeys
• Basic HTML/CSS for email troubleshooting
• Familiarity with Litmus Email on Acid or similar email QA tools
• Strong attention to detail

• Opportunity to own and shape a critical growth channel.
• Direct influence on customer experience and revenue growth.
• Exposure to multiple business functions and leadership teams.
• Employee ownership through our ESOP.
• Collaborative growth-oriented culture with meaningful autonomy.

School Outfitters helps create better learning environments by providing furniture equipment and solutions that support students educators and schools nationwide. We combine a customer-first culture with a deep understanding of educational spaces helping schools make smart investments that improve learning outcomes.

As part of BERPL an employee-owned holding company School Outfitters offers the stability of an established business with the entrepreneurial mindset of a growing organization.

Compensation details will be shared during the interview process.

If youre passionate about using CRM automation and lifecycle marketing to create exceptional customer experiences and measurable business results wed love to hear from you.