CRM Digital Marketing Specialist

Job Title: CRM Digital Marketing Specialist
Client: Wyndham Worldwide Corporation

Job Duration: 12 Months

Job Location: Orlando FL (Hybrid Role)

Pay Rate: $38/hr. on W2 Max

Visa: USC and GC candidate (Need Local FL candidate)

Need LinkedIn profile link

Required Skills

• BA/BS in Information Technology Database Marketing or related field; or equivalent experience
• 4 years of experience delivering targeted audiences within a multi-channel organization
• 4 years of experience working with campaign orchestration technologies (Simon CDP preferred)
• 4 years of experience working with SQL or other reporting/query tools
• 4 years of experience working with Jira or equivalent project management tools
• 4 years of experience creating insightful dashboards using Excel Power BI Tableau or related visualization tools.

Required:

• BA/BS in Information Technology Database Marketing or related field; or equivalent experience required.
• Expertise with Microsoft Office applications (Power BI Excel Power Point).
• Strong organizational and time management skills.
• Strong communication and writing skills.
• Knowledge of database marketing techniques including profiling segmenting extracting and data mining from large transactional databases.
• Track record of working well in a variety of business situations.
• Ability to work effectively within a team in a fast-paced environment.
• Attention to detail quality of work and a commitment to data security are critical.
• Experience working with campaign orchestration technologies (Simon CDP preferred).
• Experience working with marketing channels including ESP Digital Ads Push SMS and Dialers.
• Experience mining and analyzing data to drive actionable insights and process improvements.
• Experience creating insightful dashboards using Power BI Tableau or related visualization tools.
• 4 years of experience delivering targeted audiences within a multi-channel organization.
• 4 years of experience working with campaign orchestration technologies (Simon CDP preferred).
• 4 years of experience working with SQL or other reporting/query tools.
• 4 years of experience with reporting tools such as Power BI or Tableau.
• 4 years of experience working with Jira or equivalent project management tools.
• Strong foundation in marketing concepts across digital social email and call center channels.

Responsibilities:

• Play a crucial part in supporting marketing campaigns by building and delivering accurate audience files across multiple channels including direct mail email social media mobile app and SMS using the Simon CDP platform.
• Create reports that guide operational strategic and business initiatives while conducting QA testing of segments flows and output files to ensure accuracy and performance.
• Ensuring all campaign files are delivered on time error-free and in full compliance with State Federal and organizational requirements.
• Deliver and post critical campaign data files in various formats for various internal and external business partners to a secure file platform and archive them for historical reference.
• Develop operational reports and dashboards to support the teams performance goals as well as to research data issues and inquiries.
• Establish and maintain a daily monthly quarterly and annual campaign calendar to ensure file deadlines are documented and understood and necessary coverage is in place.
• Carefully review and test the accuracy and quality of all data files prior to delivery.