Creator Specialist

About Lucid

At Lucid we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucids proprietary technology and software-defined vehicle architecture our award-winning vehicles bring our Compromise Nothing approach to the global automotive market. That means refusing to choose between performance and sustainability design and engineering ambition and Lucid Air and Lucid Gravity we have designed and built vehicles that have redefined their segments combining exceptional range performance design and expansive space in a single experience.

We achieve this through deep vertical integration with design engineering and productionhappening in-houseacross our global offices the world united by a shared commitment to refusing to settle youcanhelpredefinewhatspossible andshape the future of mobility.

Lucid Motors is seeking a platform-fluent and creatively driven Creator & Influencer Specialist to own the companys always-on creator and influencer program. This role is the single point of accountability for the full creator ecosystem roster development campaign briefing content oversight agency management and performance measurement and serves as Lucids internal subject matter expert on influencer strategy and platform trends.

This role requires both strategic thinking and hands-on execution. The Creator & Influencer Specialist operates independently manages external agency partners and collaborates closely with the Talent and Partnerships teams to identify cross-pillar amplification opportunities. The goal is a creator program that feels talent-led and culturally credible not promotional.

This role is ideal for someone who thrives at the intersection of culture and commerce brings a native understanding of the creator economy and takes pride in building programs with real cultural weight.

Creator Program Management

• Own and manage Lucids creator and influencer program end-to-end including roster strategy tiering briefing content review and performance reporting
• Develop and maintain tiered creator relationships across macro mid-tier and micro segments aligned to campaign objectives and audience strategy
• Write and deliver creative briefs that provide clear strategic direction while preserving creator authenticity and voice
• Coordinate with the Head of T&P on creator contract timelines deliverables and budget tracking

Strategy & Platform Intelligence

• Lead the creator and influencer strategy for competitive conquest initiatives identifying and activating creators positioned to drive brand consideration among in-market competitive owners
• Monitor platform trends across Instagram TikTok and YouTube; serve as the internal expert on content formats algorithm shifts and what drives measurable performance
• Identify and propose creator amplification strategies that extend the reach of talent and partnership activations across T&P pillars

Agency & Vendor Management

• Manage the day-to-day relationship with the Influencer Marketing Agency including briefing sourcing oversight deliverable review and performance accountability
• Evaluate agency output against brief quality standards and campaign KPIs; provide structured feedback to drive continuous improvement

Measurement & Reporting

• Build and maintain the influencer performance measurement framework; deliver regular reporting to the Head of T&P
• Translate performance data into actionable recommendations for roster development brief optimization and platform strategy
• Manage creator program budget tracking and reconciliation

You Bring:

• 35 years of experience in influencer marketing creator programs or branded content strategy
• Deep platform fluency across Instagram TikTok and YouTube; demonstrated understanding of content formats algorithms and performance drivers
• Proven experience writing creative briefs that balance brand requirements with creator freedom
• Experience managing an active creator roster across multiple simultaneous campaign workstreams
• Proficiency in building and maintaining performance dashboards; ability to translate data into strategic recommendations
• Experience managing external agency relationships and holding partners accountable to deliverables
• Entrepreneurial mindset; comfortable building infrastructure in an environment without established playbooks
• Bachelors degree in Marketing Communications or a related field

At Lucid we dont just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color national or ethnic origin age religion disability sexual orientation gender gender identity and expression marital status and any other characteristic protected under applicable State or Federal laws and regulations.