Creative Strategist , PV Brand Partnership Studio

The PV Brand Partnerships Studio creates the deepest brand-content integrations in streaming custom programs that connect advertisers to Prime Videos premium IP at the highest investment tier. The Creative Strategist is the qualification and creative gateway for all custom brand partnerships entering the Studio pipeline.

You will guide brands on how to leverage Prime Videos content slate talent and streaming technology to reach audiences in a meaningful way. Youll respond to client briefs with compelling proposals that serve the brands needs while leveraging the best of Prime Videos IP products and premiere calendar. Youll also develop proactive packages against upcoming titles identifying which brands belong against which content before the brief arrives.

This role sits at the intersection of pre-sales and creative. You are not producing campaigns you are deciding which campaigns get produced and shaping the creative strategy that wins them.

Key job responsibilities
You will qualify inbound briefs against defined criteria (win probability budget confirmation title-brand alignment timeline feasibility) and route demand to the correct tier.

You will respond to qualified client RFPs with compelling proposals that connect brand objectives to Prime Video IP talent and audience.

You will attend client meetings pitches and collaborative work sessions to translate and educate PV Brand Partnerships to customers and media agencies.

You will develop proactive title packages identifying advertiser vertical needs and content opportunities before demand arrives.

You will conceptualize campaigns in a fast-paced collaborative environment while managing multiple projects with multiple stakeholders across Sales GTM Studios and Production.

You will articulate high-concept ideas and proposals to sellers media agencies and clients to ensure theyre effectively communicated and creatively differentiated.

You will serve as the strategic bridge between the sales organization and the creative team protecting Studio capacity while maximizing pipeline quality and win rates. You will ensure that all concepts delivered meet Amazons bar-raising standard. You will work hard have fun and make history.



A day in the life
Creative: You lead strategic creative development sessions for qualified briefs guide cross-functional teams through innovative program design and champion breakthrough ideas from concept through pitch.

Qualification & Routing: You assess incoming demand against the qualification gate make binding go/no-go decisions on which briefs enter the custom pipeline and redirect non-qualifying demand to appropriate tiers with clear rationale.

Data-Driven Approach: You analyze title performance data audience signals and campaign history to inform creative recommendations and brand-title matching decisions.

Proactive Development: You build title packages against the upcoming slate before briefs arrive connecting IP audience data and brand category fit into pitchable creative platforms.

Stakeholder Management: You navigate conversations with internal teams (Sales GTM Studios Production) and external clients build consensus across diverse groups and maintain strong relationships with key partners.

AI Fluency: You integrate AI tools into your creative workflow explore emerging capabilities to enhance campaign development and advocate for AI-driven innovation in the pre-sales process.

Strategic Influence: You pitch creative concepts to senior leaders and clients refine ideas based on feedback and drive teams to execute against your strategic vision.



About the team
The BIL PV BPS team focuses on Prime Video IP and brands developing co-branded full-funnel campaigns.

- Bachelors degree
- Experience managing multiple projects and meeting aggressive deadlines
- Experience presenting creative concepts effectively to senior executives
- Experience handling multiple projects simultaneously
- 8 years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Experience driving results through digital marketing and multi-channel campaigns

- Experience developing cross-functional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Knowledge of InDesign Photoshop Illustrator Keynote
- Experience in driving compelling creative strategy and execution at an agency or in-house creative team
- Experience with brand strategy
- Knowledge of video production crews live streaming technologies studio workflows edit and post- production techniques production calendars and staffing
- Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables messages and presentations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Santa Monica - 141000.00 - 190700.00 USD annually