Creative Strategist

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders CEOs and operators to raise capital digitally both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like oursand our track record speaks for itself with over $2B raised across 1000 campaigns. We power the largest online capital raises for customers like EnergyX ($88M) Green Bay Packers ($65M) Miso Robotics ($72M) Monogram Orthopaedics (Nasdaq:MGRM) and many others with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

This is not a traditional creative role. Were looking for a performance-driven Creative Strategist who can combine storytelling data and experimentation to drive measurable business outcomes. Youll own creative strategy across campaigns from concept to performance and play a key role in scaling how we produce and optimize creative.

Youll also leverage AI as a tool to move faster test more and improve output but first and foremost you are a strong creative thinker grounded in performance marketing.

• Develop creative strategies and campaign concepts grounded in audience insight and performance goals

• Write clear testable creative briefs that drive measurable results

• Lead creative across key channels (paid social landing pages email)

• Translate data into actionable creative direction and iterate based on performance

• Analyze performance metrics (CTR CVR ROAS etc.) to inform creative decisions

• Design and execute A/B tests to continuously improve outcomes

• Connect top-of-funnel creative performance to deeper funnel metrics (conversion revenue)

• Identify patterns in performance data and translate them into scalable creative insights

• Use AI tools to accelerate research ideation testing and production

• Experiment with AI-driven workflows to increase creative output and speed

• Identify opportunities to streamline creative processes using automation and tooling

• Contribute to building repeatable workflows the broader team can adopt

(Note: deep technical system-building is not required but curiosity and experimentation with AI is essential.)

• Act as the creative lead for assigned clients and campaigns

• Present and defend creative strategy with confidence and clarity

• Provide strategic guidance on messaging positioning and creative direction

• Ensure all deliverables meet a high bar for quality and performance

• Own creative timelines and deliverables across multiple campaigns

• Collaborate cross-functionally with paid media production and retention teams

• Identify risks early and proactively drive solutions

• Help improve internal creative processes and team efficiency

• Proven experience in creative strategy ideally in performance marketing or DTC environments

• Strong portfolio demonstrating creative work tied to performance outcomes (e.g. ROAS CTR conversions)

• Strong business and market curiosity with a natural interest in how companies grow invest acquire customers and drive revenue and a habit of staying up to date on trends across marketing consumer behavior and emerging industries.

• Ability to think across the full funnel not just top-of-funnel creative

• Strong copy and concept development skills

• Excellent communication and ability to present to internal and external stakeholders

• A problem-solver mindset with the ability to operate in fast-paced evolving environments

• Experience using AI tools (e.g. Claude Zapier etc.) to enhance creative workflows

• Curiosity and willingness to experiment with new tools and approaches

• Ability to identify opportunities where AI can improve speed scale or quality

• Experience building or contributing to AI-driven workflows or automations

• Familiarity with tools like Zapier Make or similar platforms

• Experience training or enabling teams on new tools or processes

This is a hybrid Los Angelesbased role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration.

Founded in 2018 by leading capital markets lawyers DealMaker has blazed its own trail as the leading online capital-raising a tech startup we are well-capitalized firmly established in our market and ready to scale. Heres why you should want to join us:

• Competitive compensation with the opportunity to earn equityget into a growth company on the ground floor

• A diverse & distributed team of doers innovators and experts

• Shared employee benefit plan (medical vision & dental)

• We love AI and have tools to support you build innovative solutions

• Annual learning support And more!

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Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individuals race ancestry colour place of origin religion gender gender identity national origin citizenship age disability sexual orientation family status or marital status or any other protected category recognized by provincial or federal laws.

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