Creative Services Producer Wlbt

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLBT:

WLBT is Mississippis flagship television station and the clear #1 local TV and digital media brand in Central Mississippi. As an NBC affiliate WLBT consistently delivers award-winning local news coverage and we keep our viewers safe and informed with the most accurate First Alert Weather team. Located in the states largest TV market and capital city our area features top-tier museums multiple universities and the states leading medical facilities including the renowned University of Mississippi Medical Center. With Mississippis mild climate outdoor recreation is a way of life supported by an extensive network of walking running and cycling trails throughout the metro. And for quick getaways Jackson is just a short drive from beautiful Gulf Coast beaches and all the fun you can handle in New Orleans.
Sports fans will feel right at home here. Our DMA includes two SWAC programs Jackson State and Alcorn State and fans of SEC athletics are near four powerhouse schools: Ole Miss Mississippi State Alabama and LSU. Pro sports are close by as well with Saints and Pelicans action in New Orleans and Grizzlies games in Memphis.

Job Summary/Description:

WLBT is seeking a talented driven and creative Creative Services Producer to join our dynamic marketing and production this role you will be responsible for concepting writing producing and delivering compelling commercial content and promotional material for local advertisers and station initiatives. Youll collaborate closely with our sales team clients and production crew to bring brand new stories to life across broadcast digital and social platforms.

This is a fantastic opportunity for a creative professional who thrives in a fast-paced broadcast environment and has a passion for storytelling visual communication and client service.

Duties and responsibilities include but are not limited to:

- Concept & Write Develop original scripts storyboards and creative concepts for local and regional advertisers across TV CTV digital and social media platforms
- Produce & Direct Oversee commercial productions from pre-production through final delivery including on-location and in-studio shoots
- Edit & Post-Production Edit video content using industry-standard software; manage graphics music voiceover and color to deliver broadcast-ready spots
- Client Collaboration Work directly with clients and the sales team to understand marketing goals and translate them into effective creative campaigns
- Project Management Manage multiple projects simultaneously meeting deadlines while maintaining a high standard of quality
- Promotional Content Produce on-air promos topical news teases and station image campaigns that reflect the WLBT brand
- Stay Current Keep up with trends in video production advertising and digital media to bring fresh ideas to every project

Qualifications/Requirements:

Required:

- Bachelors degree in Communications Broadcasting Film Production Marketing or a related field (or equivalent professional experience)
- 2 years of experience in video production commercial production or broadcast creative services
- Strong writing skills with the ability to craft compelling scripts for: 15 30 and 60 commercial formats
- Proficiency in non-linear video editing software (Adobe Premiere Pro preferred)
- Working knowledge of Adobe Creative Suite (After Effects Photoshop Illustrator)
- Ability to manage multiple projects under tight deadlines in a fast-paced environment
- Strong communication and interpersonal skills; ability to work collaboratively with clients sales staff and production teams

Preferred:

- Experience in local broadcast television or media production
- Motion graphics and animation experience (After Effects)
- Familiarity with CTV/OTT and digital video ad formats
- Reel or portfolio demonstrating a range of commercial and/or promotional work

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WLBT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

IC