Creative Lead Tracksuit Studio
Job Location:
New York City, NY - USA
Yearly Salary:
Posted:
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Job Summary
Some people say ideas can come from anywhere but we know some people are just better at ideas than others. Were looking for a real one. An ideas OG.
Were building something unusual: an in-house creative studio for a B2B SaaS brand producing a wide range of bespoke content under one roof. We need someone to lead it.
Were looking for someone whos one part creative director one part editor-in-chief one part creative production manager. Think SNL show-runner not three jobs stitched together. You set the vision vibe-check everything that goes out the door and make sure it actually ships. Kind of like our executive chef except the food is content and ideas are the menu. Lol. Hungry much!
We have high ambitions for Tracksuit Studio. To build the biggest and most engaged brand and marketing community on the planet: content people look forward to the way they look forward to their Netflix binge. Ambitious Sure. But who wants to work somewhere with no ambition!
Unlike companies that expect a high creative bar with little support at Tracksuit youll get:
- A team already assembled and hungry for direction (in-house creator video editor writer social media manager) for you to shape into a newsroom-grade creative engine.
- Real budgets and creative latitude so you spend your energy on the work not on convincing people the work is worth doing.
- A direct line to the Head of Brand and genuine authority to set the creative standard across the whole marketing org not just your direct reports.
- Freedom to build the culture youve always wanted to work in: honest critique high standards and ideas flowing like the rivers of Babylon.
- Youve probably got a diverse creative background maybe out of alternative media maybe you ran a branded-content studio inside a media company or you managed a big-time podcast production. Youve built teams that look more like a modern newsroom than an old sk00L agency set up.
- Someone whos made their career out of making things proactively creating your own opportunities rather than waiting for a brief. Show us.
- Probably a writers origin or at least an obsession with language and words. Youve told a lot of stories written a lot of taglines scripts subject lines love letters. Youre comfortable being a copy custodian for the brand (not the core writer more like an editor-in-chief of a newsroom) and you know the power of a great headline and have mourned the death of the em dash. Thanks AI. #RIP
- Someone who can turn mundane moments into watchable stories and think conceptually across video social and copy without needing to specialise in just one lane.
This is a senior hands-on leadership role as day-to-day creative leader of Tracksuit Studios: setting the creative standard building a high-performing team and working with growth brand and product to make sure the work lands.
Your crew: an in-house creator video editor writer and social media manager. Plus all future weird and wonderful creative talent you bring in as we scale. Heres a day in the life:
- Develop concepts campaigns and brand platform work across every channel and format.
- Provide creative direction across the full department your authority extends beyond your direct reports.
- Manage and grow a team of writers video editors TikTokers social media managers and other weird wonderful talent who want to do the best work of their careers.
- Concept and create key pieces yourself to keep your craft-soul alive and stay creatively match fit - youre a player/coach not a spectator.
- Work with product growth and marketing science to turn briefs into ideas that travel.
- Brief and direct freelancers and production crews during campaign peaks and big brand moments.
- Set the creative processes review cadences and quality bar as the department scales.
- Keep voice tone and identity consistent everywhere. Not matching luggage but obviously Tracksuit in spirit style and vibes.
- Work closely with the Global Art Director Brand Manager and wider design crew (separate teams also under Brand) to ensure the brand asset buffet is growing not just follower counts.
- Build a culture where ideas flow like an unhinged group chat at 2am where people love challenging each others work without feeling threatened or demotivated.
- Give honest critique and mentorship that builds taste not just manages workload.
Were after someone who embodies Tracksuits spirit of freedom and unexplainable joy. Excited to get out of bed every day to build a brand that stands apart on point of view not product features. If youre someone who will relentlessly dig for and defend ideas that make people laugh cry learn or genuinely feel something youll thrive here.
- Experience leading creative talent and multi-disciplinary teams from concept to launch.
- Proven track record shipping integrated campaigns at a high craft bar whatever the budget.
- Ability to set vision influence senior stakeholders and tie creative decisions to strategy.
- A knack for turning even dull insights into culture-driving ideas people actually want to watch.
- Excellent communicator: you simplify complexity make fast calls and bring people with you.
- Experience managing agencies and partners across markets known for raising quality and speed.
- A portfolio of world-class craft and storytelling that earns attention rather than buying it.
- Deep fluency in social and creator ecosystems and how to turn cultural signals into breakthrough ideas.
- Experience setting up creative operating rhythms with marketing product and design.
- Full-stack creative capability: you produce direct and bring your own voice to a story rather than specialising narrowly.
- Location:We have a fantastic office in New York and would expect the successful candidate to work from the office 3 or more days each week but do offer flexibility day-to-day and adopt a balanced approach to WFH/in-office work.
Were one of Australasias fastest growing startups with a real and growing share of the global brand tracking market. Our product serves 25 countries and over 1000 consumer brands worldwide. We have fun and vibrant offices in some of the best cities you can find; New York London Sydney and Auckland.
Were a tight-knit supportive and ambitious team driven to empower companies to use brand to drive success. Our culture thrives on transparency trust learning and constant development.
Underpinning the experience are our great benefits including:
Compensation: competitive market-rate remuneration reviewed regularly with a strong focus on fairness and transparency.
Employee Share Option Program (ESOP): so that everyone on the team shares in Tracksuits success.
Health and wellbeing: annual wellness bonus access to EAP (employee assistance programme) and generous annual leave.
Parental benefits: paid parental leave and support for a smooth return to work.
Learning and development: annual L&D budget plus opportunities for growth mentorship and exposure.
Flexible working: office-first culture with flexibility to support balance and performance.
Most importantly when you join youll get an epic Tracksuit that reflects our vibe. Were built for speed and comfort were fun and informal and were practical and ready for anything.
FYI were pet-friendly in principle and practice with the occasional four-legged visitor adding to the charm not the chaos.
About Company
Tracksuit is a radically affordable, always-on brand tracking dashboard to measure and communicate the value of your brand building activities.
