Creative Director, Visual Media Strategy (Product, Design & Marketing)

At Apple extraordinary ideas become products services and experiences that shape culture. Bring passion and precision to your craft and theres no limit to what you can Content Design team supports Apple Services and defines the content experience across some of Apples most visible products. We focus on how people consume create and connect across all our looking for a Creative Director Visual Media Strategy to lead a new team centered on the creative and editorial strategy for photo video illustration and generative visual content across Apple is a leadership and strategy role. Youll head a new practice that brings together experts in visual trend forecasting imagery curation research u0026 licensing and art buying and youll define how this new team operates. Youll set the creative bar the editorial point of view and the systems that let exceptional visual content reach every surface. Your scope starts focused on key services and scales from there.

The right person has exceptional taste and strong strategic instinct. You anticipate shifts in the visual landscape before they fully emerge translate cultural and product signals into clear direction and know how to make generative AI a serious tool within each domain area to drive ever-better work. And you know how to bring people along with you nurturing talent and paving new ways of working.

Serve as the organizations leading voice on visual trends emerging aesthetics and cultural shifts. Translate those insights into actionable creative direction for your and stand up a new visual strategy function: set its operating model priorities and output with Brand and Design to interpret brand vision and push creative execution how generative AI tools integrate into existing curation research licensing and art buying workflows. Set quality ethical and brand-integrity standards for their creative direction to high-visibility projects across photography video and generative the curation and evaluation of photo video illustration and multimedia holding a high bar for taste originality inclusivity and technical art buying: sourcing commissioning licensing and creation of original artwork and illustration including through generative AI curation informed by performance metrics cultural insights and product priorities supporting evergreen needs and seasonal or tentpole repeatable programming concepts and signature collection approaches that build identity and amplify launches across the app deep knowledge of the commercial art landscape. Proactively identify illustrators visual trends and emerging creative approaches at the leading content systems that let creative work reach every surface: sourcing frameworks taxonomy lifecycle planning and requirements for CMS platforms DAM metadata standards and automation tooling that support curation at quality rubrics review workflows and editorial calendars that enable global consistency without flattening cultural licensing compliance usage rights documentation and clear processes that reduce legal exposure while increasing speed to partner relationships (stock houses boutique agencies independent creators AI-driven platforms) and oversee vendor selection and contract with Data Science and Strategy to interpret engagement signals refine curation and measure performance over with International teams to ensure visual media reflects local aesthetics and cultural domain expertise with business needs and product context to identify opportunities others miss and drive them to completion.

12 years in visual media leadership (photo video illustration or multimedia) within creatively driven environments such as consumer technology publishing streaming/media or creative agencies serving those editorial judgment and demonstrated ability to set creative direction across a large brand or product ecosystem not just select content within building and directing visual content strategy across large-scale media libraries or digital people leadership: experience managing developing and unifying creative ability to synthesize domain expertise with business needs to identify improvement opportunities and drive them to completion with initiative even without pre-defined defining or evolving a visual media strategy that directly influenced product direction brand perception or user effective communicator with experience presenting to senior and executive leadership and aligning cross-functional partners.

Proficiency in generative AI image tools and workflows (prompting evaluation governance) with the ability to maintain brand integrity and quality with CMS automation tools metadata standards cataloging and taxonomy with a wide range of content sources from enterprise providers (Getty AP Shutterstock) to boutique agencies to individual contributors and AI-driven with enterprise-level vendor negotiations and partner management in media/ overseeing art buying illustration commissions or artwork licensing programs record on high-visibility executive-facing creative projects with cross-functional senior of image and video rights licensing and clearance processes.