Creative Director

About the Role

We are looking for an experienced NYC area-basedCreative Directorto help shape define and evolve Primarys creative vision and brand identity.

What Youll Do

• Unify the Creative Vision:Lead an in-house creative team (currently 6 full-time 2 part-time) across graphic design content and photography to develop and execute creative strategies and campaigns for DTC wholesale marketplace and retail channels.

• Oversee Brand Identity:Oversee and evolve brand identity and guidelines internally and with partners.

• Drive Seasonal & Campaign Strategy: Lead creative strategy for merchandise collections campaigns and digital experiences working closely with merchandising and marketing teams (also all in-house) in order to deliver cohesive storytelling across site digital social and print.

What Youll Bring

We are looking for a creative leader with deep experience shaping brands across apparel lifestyle and/or consumer businesses who has specifically worked for omni-channel businesses with a strong ecommerce emphasis ideally at $100M in revenue. You are:

• Passionate about storytelling

• Experienced at bringing creative clarity and conviction to brand and seasonal campaigns that can be applied practically across key touchpoints

• Effective at driving cross-functional collaboration and execution

• Familiar with the complex seasonal dynamics of an apparel business

• Adept at working across channels including DTC ecommerce wholesale marketplaces and retail

What We Value

Our broader purpose is to establish Primary as an inspiring cultural force whose products and beliefs make it the brand for the primary go-tos of everyones wardrobe and our mission is to help everyone live their true colors.

We value leaders who can think big while executing with excellence to deliver results who can inspire others to their vision while working collaboratively and with respect.

What We Offer

We want our team to feel supported valued and able to thrive at work and beyond. Our benefits include:

• 4-day work weeks (for most roles Fridays are flexible)

• Generous time off (3-4 weeks of PTO unlimited sick time 10 holidays winter break) and leave options (including 12 weeks fully paid for all new parents)

• Multiple medical dental vision and pre-tax accounts

• 401(k) with company match

• Perks like an employee discount monthly learning (or gym) stipend home-office reimbursement and manager team-building fund

• A kind colorful and collaborative culture

Ready to Apply

Were excited to grow our team with people who share our curiosity care and creativity. At Primary we believe great work happens when everyone feels seen supported and free to bring their full selves just like the kids we design for.

Were committed to building an inclusive workplace that welcomes diverse perspectives and experiences. If you need any accommodations during the hiring process please reach out to We partner with Disclo a secure third-party platform to make the process simple and confidential.

If this role sounds like a fit wed love to hear from you.