Creative Director, Motion Design Apple TV

Apple TVs Marketing team crafts world-class campaigns that connect audiences with high-quality stories building brand awareness and loyalty. We drive innovation and excellence from strategic vision through creative execution collaborating across Apple and with agencies studios talent artists and creators to place Apple TV at the heart of global Apple TV Design team manages the development of core visual branding across global multi-platform campaigns for original programming and sports.

The Creative Director Motion Design drives motion-led marketing initiativesfrom brand systems to individual campaignsacross the Apple TV ecosystem. This role requires an exemplary record in motion design and art direction; fluency across design animation editorial compositing visual effects and production; and the vision to establish motion as a dedicated creative practice within Apple TV Marketing. nnYou will lead the ideation and execution of innovative motion design solutions conveying Apple TVs message through a thoughtful blend of graphic design animation typography imagery music and editorial elements. You will develop distinctive motion concepts for individual projects while building foundational systems that strengthen how Apple TV moves across campaigns platforms and experiences. nnThis is a highly conceptual hands-on creative leadership role. The ideal candidate can originate and prototype work at an exceptional level provide thoughtful creative direction and help define the roadmap workflows partnerships and resources required to grow the motion design practice.

Define a strategic point of view for motion design across Apple TV projects rooted in creative strategy audience insights design principles and the unique character of each the conceptual development and prototyping of motion identities campaign ideas and visual systems from initial exploration through final original motion concepts and proofs of concept that bring ideas to life through animation typography editorial compositing visual effects and filmed opportunities where motion can shape the creative ideanot simply execute an established directionand contribute to briefs planning roadmap prioritization and resourcing scalable motion behaviors and foundational systems that establish continuity across Apple TV while allowing individual titles sports properties and campaigns to maintain distinctive creative thoughtful creative direction and actionable feedback across motion deliverables including brand identities title treatments campaign films social content digital experiences out-of-home events retail presentations and across strategy design writing AV social publicity media partnerships and production to guide connected creative work from ideation through direct internal designers motion artists editors digital artists production teams external creators and specialized partners ensuring clarity of creative intent and an exceptional standard of creative work with clarity and conviction connecting motion decisions to the idea audience strategic objectives brand fidelity and the requirements of each work for senior leadership reviews synthesize feedback and guide teams toward focused and compelling creative emerging creative tools techniques and forms of expression developing prototypes before a campaign brief or production requirement makes the opportunity to the development of the motion design practice including workflows production infrastructure creative partnerships talent development and the future growth of the internal designers and collaborators contribute to studio-wide initiatives and champion motion design as a distinct discipline across the organization.

10 years of experience in motion design animation brand design entertainment marketing media creation or a related creative of daring exceptionally crafted work demonstrating original motion concepts animation motion graphics typography editorial compositing and visual communication across 2D and leading the creative development of brand identities and global campaigns from concept and prototyping through production and final proficiency in Adobe Creative Suite with expertise in After Effects Illustrator Photoshop and Media proficiency in Cinema 4D and Redshift including camera work lighting materials texturing and ability to prototype original ideas hands-on while simultaneously setting creative direction and guiding multidisciplinary understanding of design foundations animation principles motion theory timing typography composition and communication and presentation skills with the ability to articulate complex creative ideas clearly and persuasively.

Experience establishing or advancing a motion design practice within a large multidisciplinary creative organization or understanding of brand systems and the ability to translate them into scalable motion behaviors across complex multi-channel leadership experience across production and post-production including animation editorial compositing visual effects sound and live-action with Maya Houdini Nuke Resolve or similar advanced production tools and an understanding of how design translates into complex CG and VFX collaborating directly with artists filmmakers studios creators and cultural across media and social platforms with an understanding of cultural passion points audience behavior and emerging forms of about emerging technologies and their potential within the creative process including real-time spatial generative and interactive taste level strong conceptual and editorial instincts and extraordinary attention to ability to mentor creative talent navigate ambiguity and thrive in a fast-paced highly collaborative environment.