Creative Director
Grand Rapids, MI - USA
Job Summary
About Acrisure
A global fintech leader Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together we connect clients with customized solutions across a range of insurance reinsurance payroll benefits cybersecurity mortgage services and more.
In the last twelve years Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership accountability and collaboration we equip our teams to work at the highest levels possible.
Job Summary
Acrisure is seeking a Creative Director to build and lead the creative function that will define how Acrisure looks speaks and shows up in the world. This is a foundational hire reporting directly to the CMO for a company that has scaled to nearly $5 billion in revenue and is now ready to build the brand that reflects its ambition. The number one skill of a great Creative Director is having sharper instincts for what makes work great and the authority and decisiveness to act on them.
The mandate begins with brand: visual identity design systems voice and a web experience worthy of a global fintech leader extending over time into integrated campaigns demand generation and full-funnel creative output across every touchpoint. Youll own the creative vision end-to-end leading a multi-layered global creative organization directing agency and vendor relationships and ensuring creative drives measurable business outcomes including growth differentiation and engagement by producing the work yourself not just approving it. This role extends beyond Marketing to influence how Acrisure shows up across Product Sales Corporate Communications and Executive Leadership. This is a rare opportunity to define what a Fortune-caliber insurance and fintech brand looks and sounds like with direct C-suite access and the scale to make your work matter globally.
Responsibilities:
Own Brand Identity & Visual Systems
- Define Acrisures brand identity - visual language design system typography color motion voice and tone - building a coherent creative foundation that scales across products markets and audiences.
- Own Acrisures web experience as a living brand touchpoint - leading the initial redesign and continuing to evolve it so it reflects the scale sophistication and ambition of the business over time.
- Establish brand standards guidelines and governance frameworks that enable internal teams business-unit marketing teams and external partners to produce on-brand work consistently and at speed across the organization.
- Bring craft and intentionality to every brand touchpoint from executive presentations and event experiences to social content and sales collateral.
Lead Creative Strategy & Storytelling
- Develop compelling brand narratives that make Acrisures complex multi-product portfolio accessible differentiated and memorable across audiences - from enterprise buyers to individual clients.
- Partner with the CMO to shape Acrisures brand strategy and translate it into creative strategy then translate creative strategy into exceptional work.
- Lead creative for flagship events sponsorships and high-visibility brand moments.
- As the function matures extend creative ownership into integrated demand generation campaigns performance creative and full-funnel marketing programs.
Build & Lead the Creative Organization
- Serve as Acrisures creative conscience - championing great work raising the bar and building a culture where craft and strategic thinking go hand in hand.
- Build and lead a multi-layer creative organization including senior leaders across disciplines (e.g. design content production).
- Oversee the ecosystem of agency relationships aligned to enterprise strategy ensuring external partners deliver work that meets Acrisures standards and strategic goals.
- Partner closely with Marketing Product Communications and Revenue leadership to ensure creative is aligned with business priorities across every stage of growth.
- Define and implement the creative operating model establishing how the enterprise creative function works alongside business-unit and regional teams to deliver consistent high-quality work at scale.
- Build repeatable creative workflows and production systems that allow the team to scale output without sacrificing quality.
Required Qualifications:
- 15 years of creative experience across agency and in-house environments with a portfolio demonstrating both design craft and brand strategy at scale.
- Proven track record of building or significantly elevating a brand - from visual identity and web to campaigns and experiential.
- Experience leading and growing creative organizations including hiring mentoring and developing diverse creative talent.
- Ability to operate at the C-suite level - translating executive vision into creative strategy and creative strategy into exceptional measurable work.
- Deep fluency across creative disciplines: brand identity visual design copywriting motion digital and experiential whether you produce it yourself or direct those who do.
- Experience managing agency and vendor ecosystems knowing when to build in-house versus bring in outside expertise and a deep understanding of how creative teams operate with the ability to identify when processes need to evolve and the leadership to drive that change.
- A builders mindset able to create structure from scratch in a fast-moving high-growth multi-product B2B environment.
Why this Role Matters
Acrisure has built one of the most remarkable growth stories in fintech. Now its time to build the brand that matches it. The Creative Director will be its architect shaping how millions of clients partners and colleagues experience Acrisure for years to come. This is the first chapter of Acrisures story.
Pay Details:
The base compensation range for this position is $204765 - $277035. This range reflects Acrisures good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors including but not limited to skills experience qualifications location and internal equity.Candidates should be comfortable with an on-site presence to support collaboration team leadership and cross-functional partnership.
Why Join Us:
At Acrisure were building more than a business were building a community where people can grow thrive and make an impact. Our benefits are designed to support every dimension of your life from your health and finances to your family and future.
Making a lasting impact on the communities it serves Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Childrens Hospital in Grand Rapids Michigan UPMC Childrens Hospital in Pittsburgh Pennsylvania and Blythedale Childrens Hospital in Valhalla New York.
Employee Benefits
We also offer our employees a comprehensive suite of benefits and perks including:
Physical Wellness: Comprehensive medical insurance dental insurance and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race color religion sex national origin disability or protected veteran status. Applicants may request reasonable accommodation by contacting .
Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.
California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.
Welcome your new opportunity awaits you.
Required Experience:
Director
About Company
Acrisure connects ambitious people and entrepreneurs with the insurance and business solutions they need for success.