Creative Content Lead, Today at Apple Digital

Imagine what you could do here! The people here at Apple dont just create products they build the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. At Apple inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best WW Apple Retail Engagement Marketing u0026 Merchandising (REMM) team defines makes and delivers programs campaigns initiatives and experiences that help Apple Retails customers and teams discover be inspired by learn about and go further with Apples products and services and does so in a manner that is true to our an innovative video content expert to be the Creative Content Lead for REMM. This role sits at the intersection of design education and experience turning new ideas into remarkable digital will lead the hands-on creation of video collaborating with creative and cross-functional teams worldwide. This requires 10 years of experience in video direction and team leadership with a passion for exploring new technologies like AI to create exceptional customer experiences.

As a Creative Content Lead you will be a key player in shaping our digital presence. This role requires a leader who combines strategic thinking with a passion for craft operating across the full creative lifecycle to produce world-class digital content that honors Apples history of design excellence.

Set the creative and art direction for digital video content across all platforms driving the process from concept to final and execute integrated retail experiences including Today at Apple Digital content and connect them with immersive in-store the vision for social-first content leveraging AI and staying at the forefront of platform technology and cultural trends across paid and earned an expert in and have deep understanding of the current state of learning content on both In-store learning and learning content on social our creative strategy by prototyping innovative digital content and leading its development for key projects delivering creative excellence on schedule and at scale across multiple languages and global is a hands-on role. You have deep expertise u0026 understand the video content creation process end to end. Must have ability to direct video content work with an agency lead a creative team give creative direction on set and in the edit creative concepts to senior leadership and collaborate with designers writers content makers u0026 project managers to produce the highest quality work.

10 years experience in video content with strong conceptual and problem-solving demonstrating ability to direct video content lead a team give creative direction understand nuances of video capture video editing. Have deep knowledge of Apples ecosystem and its creative in creative software and deep knowledge of AI and emerging technologiesnStrong communicator with exceptional presentation skills able to articulate ideas with clarity engage in healthy debate and accept directional feedback up and down a creative organizationnDrive collaboration cross functionally - build relationships rapport and credibility within the creative community senior leadership and executive degree in Design or equivalent experience

Direct innovative and inspiring content that meet the requirements outlined in the brief.u2028nProven ability to lead projects from concept to final delivery. This includes hands-on direction of video content guiding creative teams and vendors and providing detailed feedback to ensure innovative high-quality communication and presentation skills to build rapport with stakeholders senior leadership and executive teams. Ability to drive collaboration and articulate creative solutions effectively.u2028nA self-directed and resourceful attitude with a passion for staying ahead of industry trends and new technologies. Eager to take creative risks and foster a team culture of experimentation collaboration learning and innovation.u2028nIn-depth knowledge of all steps required in the content creation process including effectively and efficiently staffing projects understanding how to incorporate new AI work flows providing communication and creative direction and giving timely and helpful feedback to improve creative design skills with high attention to detail and the ability to guide evaluate and redirect work to achieve creative excellence.u2028nConduct regular reviews of creative work with key stakeholders driving the conversation for creative solutions and ensuring work aligns with other projects within Apples Design community.u2028nStay on top of industry trends new technologies and market insights to keep creative efforts relevant and competitive.