CPG Brand Coordinator

This is a cross-functional brand operations role designed to support all areas of the CPG business. The Brand Coordinator acts as the central connector across marketing product development ecommerce sales support and operations to keep launches campaigns and day-to-day execution moving.

This is a utility player who can project manage organize and execute across multiple workstreams. The role is highly detail oriented and execution focused ensuring deadlines are met assets are organized and teams have what they need to deliver against brand and revenue goals.

Core Responsibilities

Cross Functional Project Management

Support all product launches across Nutrire and Tricoci brands from concept through go live
Maintain master launch calendars and ensure deadlines are met across teams
Track deliverables across marketing product development ecommerce and supply chain
Run weekly status updates and follow ups to keep projects on track
Support retailer launch readiness including item setup coordination and asset delivery

Marketing and Brand Support

Coordinate campaign timelines asset requests and approvals
Manage sample trafficking for PR influencers shoots and retailers
Support photoshoots content production and campaign logistics
Organize brand asset libraries and ensure teams have correct files
Assist with event execution field education support and brand activations

Ecommerce and Sales Support

Assist Ecommerce Operations Manager with PDP updates asset uploads and product setup
Support promotional calendar execution and bundle setup
Help coordinate retailer requests for content copy and imagery
Track ratings and reviews requests and sampling programs
Support marketplace and retailer launch checklists

Product Development and Operations Support

Support PD team with sample tracking shade or formula tracking and documentation
Coordinate packaging proof approvals and artwork routing
Maintain SKU master data and product information sheets
Help track inventory needs for marketing PR and retailer requests
Assist with competitive research and product audits

Administrative and Organizational Support

Maintain shared documents trackers and calendars
Prepare decks recaps and internal updates
Support meeting coordination and follow ups
Ensure teams are aligned on timelines and next steps

Qualifications

2 to 4 years experience in CPG beauty or brand operations
Highly organized with strong attention to detail
Strong project management and follow through
Comfortable juggling multiple priorities and deadlines
Strong communication and coordination skills
Proficient in Microsoft Suite Google Suite Canva and project management tools

Preferred Experience

Beauty or prestige brand experience
Experience supporting product launches or campaigns
Familiarity with ecommerce platforms and retailer portals
Experience coordinating photoshoots sampling or events

Success Metrics

On time launch execution
Organized and accurate trackers and documentation
Strong cross functional communication
Smooth execution of campaigns and retailer requests
Reduced last minute fire drills across teams

How This Role Fits the Org

This role supports:
VP Marketing on campaign execution and asset coordination
VP Product Development on launch and packaging timelines
Ecommerce Operations Manager on site and retailer execution
Demand Planning and FP&A on sample and launch tracking

This is the operational backbone role that keeps the CPG team organized and moving.