Corporate Reputation Lead
Austin, TX - USA
Department:
Job Summary
CORPORATE REPUTATION LEAD - CORPORATE OFFICE (AUSTIN MN)
About Hormel Foods
Hormel Foods Corporation based in Austin Minnesota is a global branded food company with over $12 billion in annual revenue. Its brands include PLANTERS SKIPPY SPAM HORMELNATURAL CHOICE APPLEGATE WHOLLY HORMELBLACK LABEL COLUMBUS JENNIE-Oand more than 30 other beloved brands. The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats was named one of the best companies to work for by U.S. News & World Report and one of Americas most responsible companies by Newsweek was recognized by TIME magazine as one of the Worlds Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information visit.
RESPONSIBILITIES:
The Corporate Reputation Lead is responsible for shaping protecting and advancing Hormel Foods corporate reputation across key external stakeholders including media consumers and business customers. This role executes the enterprise strategy for corporate reputation ensuring a consistent compelling corporate narrative that builds trust and enhances corporate visibility.
Reporting to the Director External Communications this individual will lead corporate media relations issues and crisis communications and executive visibility. The role partners closely with senior communications leadership and cross-functional teams to align messaging with business priorities and proactively manage reputational risk. This position also manages the corporate reputation team.
Key Responsibilities
- Corporate reputation strategy: Execute enterprise strategy to strengthen and protect the companys reputation and external positioning.
- External communications & media relations: Oversee proactive corporate storytelling media engagement and corporate narrative execution.
- Crisis & issues management: Direct preparedness and response to reputational risks and crisis situations.
- Executive visibility: Drive thought leadership and external presence for company leadership; work with agency partners to execute on executive visibility priorities.
- Measurement & insights: Monitor media sentiment and trends; use data to optimize strategy and performance.
- Team leadership: Lead and develop the corporate reputation team.
- Cross-functional alignment: Partner across cross functional teams including corporate communications operations legal and investor relations to ensure consistent messaging.
QUALIFICATIONS:
- Bachelors degree in communications public relations or related field
- 8 years of experience in corporate communications or public relations required; 10 years of experience in corporate communications or public relations preferred.
- Proven expertise in media relations corporate reputation and crisis communications
- Experience advising senior leaders and operating in complex organizations
- Strong strategic thinking communication and leadership skills
- CPG or manufacturing experience preferred
- Applicants must not now or at any time in the future require employer sponsorship for a work visa.
- Applicants must be authorized to work in the United States for any employer.
LOCATION:Austin MN Global Headquarters
A comprehensive relocation package to the Austin MN area will be offered if required.
TRAVEL REQUIREMENTS:Travel may be necessary 10% of the time.
At Hormel Foods base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Communications Manager/Senior Communications Manager - Website role is between$98100 - $137300per year and your actual base pay within that range will depend upon a variety of factors including but not limited to job-related knowledge skill set level of experience and geographic market location.
BENEFITS:Other components of Hormel Foods total compensation package include comprehensive medical dental and vision coverage discretionary annual merit increases bonuses and profit sharing 401(k) with employer match stock purchase plan paid time off free two-year community/technical college tuition for children of employees and more.
About Company
Explore the products available from Hormel Foods and simple recipe inspiration for any meal occasion on Hormel.com