Product Manager (Marketing)

The primary focus for the Corporate Product Manager I position is to achieve or exceed revenue and profitability objectives for the assigned product or category. The Product Manager is a product expert and manages (or partners with team) all aspects of the IMS Product portfolio: sales catalog publications marketing content field sales support request for proposal pricing and sales and operations training for the entire IMS geography. The position is a mixture of downstream and upstream marketing with balanced focus on new product development and initiatives centered on marketing & sales strategies and execution including sales support in the field with demos and trade shows.

This position is hybrid and will require working in our Birmingham AL office.

Marketing Strategy Development Execution & Program Management
Work closely with managers to increase product penetration / win rate through the development of tools and programs that provide a seamless approach to selling value and driving repair.
With the support of direct manager collaboratively identify issues opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers sales leadership and account managers
Support and participate in sales meetings national & regional conferences and events field demos and trade shows.
Communicate with field representatives to assure awareness of product changes pricing changes new sales tools corrective measures product training and education.
Procedural & Product Planning
With guidance and support from direct manager collaborate with NA sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches.
Identify Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the OR /medical community often related to product areas of focus
Gain a general understanding of the competitive product marketplace
Keep informed on current market trends and sales analysis to sharpen ability to plan review adjust and approve product/procedural plans including the identification of future product development opportunities
Working closely with direct manager understand approach to pricing strategy stewardship within assigned product categories
Market Research & New Product Development
Provide leadership in all phases of the Stage Gate process making sure to leverage direct manager
Provide commercial and clinical Voice of Customer supporting recommendations for NPD based on qualitative and quantitative research.
With guidance from direct manager support cross-functional new product development teams with market objectives when completing documentation (i.e. PRD IOS Labeling etc.) feasibility testing and risk analysis for new products and line extensions
Participate in planning and preparation for new product launches including forecasting sales collateral equipment evaluation requirements pricing guidelines and product training to drive new repair opportunities.
Review industry publications and practices to ensure products meet Customer needs and industry guidelines

Required
BA or BS degree in Marketing Communications or a related field
3 years of relevant business experience
0-2 years of experience in Marketing
Excellent verbal written and interpersonal skills
Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals
Fluent in Microsoft Office Applications
Oracle Tableau and Salesforce preferred
Overnight travel required 20% of the time

We value our employees and are committed to providing a comprehensive benefits package that supports your health well-being and financial future.

Here is just a brief overview of what we offer:

Base Salary Incentive Compensation Program
Robust Sales Training Program
Paid Time Off 9 Corporate Holidays Per Year
Excellent Healthcare Dental and Vision Benefits
Healthcare and Dependent Flexible Spending Accounts
Long/Short Term Disability Coverage
401(k) with a Company Match
Parental Leave
Tuition Reimbursement Program
Additional Add-On Benefits/Discounts

#hybrid

#LI-LS1