Copywriter, Viral Marketing

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson popularly known as MrBeast the most watched person in the world. Renowned for revolutionizing digital content creation Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain inspire and create significant social impact Beast Industries operates across various domains including digital media philanthropy consumer products and innovative business initiatives. At Beast Industries we believe in the transformative power of digital media and its potential to entertain educate and effect positive change. Our commitment to innovation creativity and philanthropy drives us to explore new frontiers create unforgettable experiences and build a legacy that inspires future generations.

As the Copywriter youll bring a strong verbal and narrative lens to the creative partnership. That means thinking about the idea itself as much as the words: what makes someone care what makes the concept easy to understand what earns the next second of attention and what ultimately gets someone to watch share participate or act.

Depending on the idea that might mean finding the hook writing a script naming a new initiative developing a social mechanic shaping a creator challenge building a partner concept or finding the one line that makes the whole thing click.

The work moves quickly and can change dramatically from one assignment to the next. Youll be expected to generate ideas from a blank page challenge and build on your creative partners thinking and stay with the work from early concept through production and final execution.

• Develop original creative concepts in direct partnership with an Art Director with both of you contributing to the idea regardless of whether the eventual solution is verbal visual experiential creator-led or something entirely different.
• Turn business objectives audience insights product benefits and partnership opportunities into entertaining ideas people can understand quickly.
• Develop concepts across social content creator collaborations product launches stunts challenges experiential activations partnerships and emerging formats.
• Bring a strong verbal and narrative perspective to the work through hooks scripts headlines titles naming campaign language calls to action creator talking points and presentation copy.
• Build scripts and narrative structures around internet-native viewing behavior including how an idea earns attention maintains interest and delivers a payoff.
• Write for creators in a way that feels natural to their individual voices rather than forcing traditional advertising language into their content.
• Develop participation mechanics prompts titles and calls to action that audiences can understand immediately.
• Work with your Art Director to build presentations that make ideas easy to understand and compelling to Creative Leadership senior stakeholders and external partners.
• Stay close to Production as ideas move into execution adapting scripts and dialogue when circumstances change without losing what made the concept work.
• Partner with Post-Production on narrative structure pacing supers titles voiceover graphics and other copy-driven elements that shape the final piece.
• Use audience and performance insights to understand how hooks titles messaging narrative and calls to action affect attention engagement retention participation and conversion.
• Adapt language and storytelling for YouTube Shorts TikTok Instagram digital physical experiential and emerging environments rather than treating every platform the same.
• Generate a high volume of ideas recognize which ones deserve more development and be willing to rewrite rethink or kill work quickly when it is not strong enough.
• Contribute actively in creative reviews bringing a point of view across concepts writing design and execution rather than limiting your contribution to copy.
• Keep multiple initiatives moving at once while maintaining the quality of the thinking and writing.
• Stay close to emerging internet language creators formats entertainment mechanics technologies and audience behaviors that can open up new creative opportunities.
• Use AI and emerging creative tools when they make ideation research exploration or execution faster without treating them as a substitute for original thinking.

• 5 years of professional copywriting or creative experience in entertainment digital media advertising social creator-led businesses agencies or similarly fast-moving creative environments.
• A portfolio that demonstrates both conceptual thinking and strong writing execution ideally including work developed alongside an Art Director or creative partner.
• Experience originating ideas from a brief not just writing against concepts or messaging developed by someone else.
• Strong command of language storytelling scripting structure tone naming and editing.
• A strong understanding of internet-native entertainment creators social platforms and audience behavior.
• Experience developing ideas collaboratively with Art Directors and other creative partners and carrying those ideas from initial concept through production and final execution.
• The range to write everything from a single hook or title to a longer script depending on what the idea needs.
• An ability to take complicated products propositions or business objectives and turn them into language people can quickly understand and care about.
• Strong creative judgment including the ability to separate a line you personally love from what actually makes the idea stronger.
• The ability to generate and improve ideas quickly while maintaining a high standard for both the concept and the writing.
• Comfort receiving direct feedback challenging a creative partner constructively and changing direction without becoming overly attached to an execution.
• Strong presentation skills and the ability to explain the thinking behind the work.
• Experience managing multiple assignments against aggressive timelines.

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield) Dental Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable including travel and company-provided housing for the first 90 days