Copywriter, Picksy
Job Location:
New York City, NY - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Title
Copywriter PicksyJob Description
About The Position
The Copywriter will join the Picksy marketing team at People Inc. and will be responsible for the creation of all copy to market Picksy. This role requires someone who is fluent in direct response copywriting. They will craft high-converting marketing messaging for a variety of channels including but not limited to email social and onsite with the goal of acquiring new users.
The ideal candidate understands direct response fundamentals and knows that great copy starts with understanding the audience and the offernot clever wording.
Youll work closely with the marketing team designers and product to develop test and optimize messaging that increases acquisition activation and role will report to the Head of Marketing.
Your day-to-day:
Write high-performing direct response copy for all Picksy channels and assets including website landing pages ads email SMS social partnership placements and onsite
Conceive pitch develop and test new hooks and offers in messaging including evergreen and timely ideas
Craft messaging and offers tailored to different audience segments and channels
Analyze campaign performance and iterate based on results
Collaborate with designers to ensure copy and creative work together effectively
Build and maintain a library of winning messages headlines offers and customers insights
Identify messaging opportunities through platform insights and performance data
This position is hybrid in-office.
About The Team:
Picksy is a new product that helps shoppers save track and organize items they discover anywhere in their daily livesall in one place. Users can save products from anywhere organize and share collections get deal alerts and instantly save any item they want to come back to later with a text.
About The Positions Contributions:
Weight %
Accountabilities Actions and Expected Measurable Results
70% Copy creation: Pitching writing and developing copy for all Picksy social channels
20% Strategic research and data analysis to stay up to date on platform trends and content performance
10% Cross-team collaboration with designers and product to ensure copy and creative work together
The Roles Minimum Qualifications and Job Requirements
Education:
Bachelors degree in a related field or equivalent training and/or experience.
Experience:
3 years direct response copywriting
Proven experience writing copy that drives measurable results
Experience crafting copy for a variety of channels including websites email and paid ads
Strong portfolio demonstrating conversion-focused work
Specific Knowledge Skills Certifications and Abilities:
Strategic and able to translate goals into content that drives signups
Flexible and adaptive to changing priorities; able to organize multi-task and prioritize workload to meet deadlines
A proactive highly collaborative self-starter thats comfortable partnering across teams and levels
Comfortable operating in a fast-moving startup-style environment with shifting priorities
Familiarity with shopping and commerce
Strong understanding of customer psychology and consumer behavior
Ability to develop messaging from customer research and insights
Excellent communication and collaboration skills
% Travel Required (Approximate): 0
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Range
Salary: New York: $67000.00 - $80000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Incs total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives.In additionPeople Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.
#NMG#About Company
People Inc. is America’s largest digital and print publisher. Learn about career opportunities, leadership, and advertising solutions across our trusted brands
