Coordinator, Digital Experience & Communications

We have an opening for a Digital Experience & Communications Coordinator at our Chattanooga State campus!

Our Purpose - We support and empower everyone in our community to learn without limits.

Our Values:

We cultivate a welcome and supportive environment.

We care about the well-being of each other.

We instill trust through integrity and transparency.

We encourage fearless innovation and resilience.

We collaborate to build a better future.

Our Mission - We are Chattanooga State a dedicated team that delivers accessible innovative learning opportunities that surpass expectations. Together we enrich the lives of students and their families; develop a talented workforce; and partner with our community to lead boldly into the future.

The Digital Experience & Communications Coordinator supports the Colleges digital communication ecosystem by managing and coordinating content communication workflows accessibility compliance user experience standards and digital governance across the Colleges primary communication include as our primary public-facing website and our intranet environment with TigerWeb and SharePoint Communications sites and faculty/staff announcements. Reporting to the Director of Marketing and Communications this role collaborates closely with the Marketing & Communications team campus departments and institutional partners to ensure digital communications are accessible strategically organized audience-centered and aligned with institutional priorities.

This role serves as a key coordinator for digital communications by helping determine the appropriate channel and placement for faculty staff students and public-facing information including mass communications to employees. The Digital Experience & Communications Coordinator supports the Colleges shift toward a more collaborative user-focused and strategically integrated digital communication environment.

• Support clear prospective and current student-centered digital communication TigerWeb and SharePoint to help students access information services deadlines and resources efficiently.
• Coordinate and maintain digital content related to enrollment advising registration financial aid events and student support services across institutional platforms.
• Evaluate digital user experiences and recommend improvements that reduce confusion improve navigation and support student success.
• Assist in ensuring digital communications and content meet accessibility standards (WCAG 2.1 AA) helping provide access to information for all learners.
• Monitor student-facing communication SharePoint and TigerWeb to ensure time-sensitive information (deadlines events and announcements) is placed in the appropriate channel rather than duplicated across spaces or buried in mass email.

• Support faculty and staff communication efforts by coordinating appropriate placement of institutional announcements updates events and internal resources SharePoint and TigerWeb.
• Assist departments with organizing and maintaining accurate content placement SharePoint and TigerWeb.
• Promote effective communication practices by helping departments select the appropriate communication channel rather than defaulting to mass email distribution.
• Respond to requests from faculty and staff to support accurate well-organized content placement across institutional digital platforms following established workflows coordinated by the Marketing and Communications Operations Coordinator.

• Support digital governance and communication strategy across the Colleges evolving digital ecosystem () TigerWeb SharePoint and future institutional communication platforms.
• Coordinate digital communication workflows by evaluating requests and determining the appropriate channel placement for announcements calendars news items alerts forms and reference information.
• Report website and portal analytics by monitoring engagement search behavior user interaction trends and communication effectiveness to better inform marketing campaign effectiveness to improve the user experience and to make sure information is reaching the right audience
• Use analytics and user behavior data to recommend improvements to digital communication structure navigation and user experience supporting both organic reach and paid media performance search engine optimization and emerging generative engine optimization practices across ChattStates digital marketing assets..
• Collaborate closely with the Operations Coordinator Content Coordinator Graphic Design Coordinator and social media and multimedia production Coordinator to support integrated campaigns and communication efforts.

• Model collaboration by working closely with teammates and campus departments to support a coordinated user-centered digital communication environment.
• Maintain digital governance standards including content lifecycle management review schedules accessibility expectations and content ownership practices.
• Reduce communication noise and redundancy by helping campus departments identify the most effective digital channel for their message decreasing reliance on mass email and making better use of existing institutional platforms.
• Maintain organized documentation archives calendars and communication records within the Colleges Microsoft 365 environment to support continuity and succession planning.
• Assist in maintaining institutional consistency across digital communication platforms ensuring information is accurate accessible timely and appropriately placed.
• Follow established project workflows and timelines defined by the Operations Coordinator while supporting cross-functional collaboration and strategic priorities.

• Maintain accurate records and reporting related to platform analytics QR code tracking and digital communication performance data to support data-informed decision-making.
• Help prevent costly communication errors or duplication by supporting review processes accessibility compliance and content governance standards.
• Support long-term institutional efficiency by organizing digital content and communication systems for sustainability reuse and consistency.

• Associate or bachelors degree in communications marketing digital media information systems higher education administration or related field.
• 24 years of experience in digital communications web coordination intranet management content governance user experience support or related work.
• Experience working with content management systems intranet platforms or digital communication tools.
• Experience using Google Analytics Looker Studio or related reporting platforms.
• Demonstrated ability to manage multiple priorities and collaborate across departments while maintaining strong attention to detail.

• Experience working in higher education communications marketing web services or digital operations.
• Familiarity with accessibility standards (WCAG 2.1 AA) and digital compliance practices.
• Experience with Microsoft 365 SharePoint Modern Campus CMS Ellucian Experience or similar tools.

• Approaches the work with genuine curiosity staying current on UX research accessibility standards communication best practices and digital trends and bringing that awareness back to improve how ChattState communicates digitally.
• Strong organizational and communication skills with the ability to coordinate digital information across multiple platforms and audiences.
• Ability to think strategically about digital communication workflows audience needs and user experience.
• Demonstrated attention to detail particularly related to accessibility organization content accuracy and communication quality.
• Comfortable working collaboratively within established project management processes and timelines directed by the Operations Coordinator.
• Working knowledge of accessibility principles content governance practices digital communication standards and user-centered communication design.
• Ability to interpret analytics and engagement data to support recommendations for communication and user experience improvements.
• Comfortable using Microsoft 365 tools including Teams SharePoint Outlook and related collaboration platforms.
• Commitment to maintaining organized documentation communication archives and digital continuity practices that support institutional knowledge and long-term sustainability.
• Upholds Chattanooga States standards of professionalism collaboration accessibility and service in all digital communications and platform management efforts.

Salary Range: $ 44156 - $ 55196

* Application review will begin at least 7 days after posting *