Coordinator Conversion Rate Optimization

What are we building

Hard Rock Digital is a team focused on becoming the best online sportsbook casino and social gaming company in the world. Were building a team that shares a passion for learning operating and building new products and technologies for millions of consumers. We care about each customers interaction experience and behavior and strive to ensure were always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida Hard Rock Digital taps a brand known the world over as the leader in gaming entertainment and hospitality. Were taking that foundation of success and bringing it to the digital space - ready to join us

Whats the position

Reporting to the Senior Manager Ad Operations the Conversion Rate Optimization (CRO) Coordinator will support the execution and optimization of digital experiences across our web and app platforms. This role will work closely with Product Data Marketing Analytics Engineering CRM and Promo teams to identify opportunities that improve customer journeys and drive measurable business impact.

As part of the CRO team youll help coordinate A/B testing initiatives analyze customer behavior monitor experiment performance and ensure optimization efforts are executed efficiently. This is an excellent opportunity for someone early in their analytics or optimization career who enjoys combining data with customer experience to solve business problems.

Success in this role means using data experimentation and customer insights to continuously improve digital experiences and drive measurable business outcomes.

Key Responsibilities

• Coordinate the execution of A/B testing and experimentation initiatives across web and mobile experiences.

• Monitor experiment timelines QA test launches and communicate status updates across cross-functional stakeholders.

• Manage mobile and web measurement and attribution to support A/B tests leveraging SKAdNetwork (SKAN) attribution frameworks and Mobile Measurement Partners (MMPs) such as AppsFlyer Branch Kochava Adjust GA4 or similar MMP platforms to ensure accurate performance tracking and measurement.

• Analyze customer behavior conversion funnels experiment results and campaign performance to identify optimization opportunities.

• Build recurring reports and dashboards to monitor test performance conversion metrics and optimization opportunities.

• Coordinate ASO activities including app store listing updates creative asset management keyword monitoring and performance reporting to support conversion rate optimization.

• Partner with Product CRM Engineering Martech and Analytics teams to ensure successful implementation of optimization initiatives.

• Validate tracking tagging and experiment setup to ensure accurate measurement and reporting.

• Document experiment hypotheses learnings and best practices to build organizational knowledge.

• Support prioritization of the CRO testing roadmap based on customer insights business goals and data.

• Assist in identifying friction points throughout the customer journey and recommend improvements.

• Stay current on CRO methodologies experimentation best practices analytics tools and emerging digital trends.

• Coordinate with Marketing CRM and Product teams to ensure landing pages promotional experiences and customer journeys are optimized for conversion and aligned with campaign objectives.

• Monitor key conversion metrics and proactively flag performance trends anomalies or testing opportunities to stakeholders.

• Support the development of test hypotheses by combining customer insights analytics business goals and user behavior data.

• Conduct competitive research and benchmark digital experiences to identify new optimization ideas and industry best practices.

What are we looking for

• 12 years of experience in analytics digital marketing analytics business intelligence product analytics CRO or a related field.

• Strong analytical skills with the ability to interpret data and communicate actionable insights.

• Manage mobile and web measurement and attribution to support A/B tests leveraging SKAdNetwork (SKAN) attribution frameworks and Mobile Measurement Partners (MMPs) such as AppsFlyer Branch Kochava Adjust GA4 or similar MMP platforms to ensure accurate performance tracking and measurement.

• Understanding of customer journey analysis and user behavior data to identify friction points and conversion opportunities.

• Understanding of digital KPIs such as conversion rate funnel performance CPA customer lifetime value (LTV) retention and engagement metrics.

• Experience creating data visualizations and reporting solutions using tools such as Google Analytics 4 (GA4) Adobe Analytics Amplitude Tableau Power BI Excel or similar platforms.

• Experience with mobile measurement and attribution including SKAdNetwork (SKAN) attribution principles and Mobile Measurement Partners (MMPs) such as AppsFlyer Branch Kochava Adjust or similar

• Familiarity with A/B testing principles and experimentation methodologies.

• Familiarity with ASO App Store Connect Google Play Console and keyword tracking tools such as MobileAction or AppTweak

• Basic SQL knowledge or a willingness to learn.

• Exceptional attention to detail with strong organizational and project coordination skills.

• Ability to manage multiple priorities in a fast-paced environment.

• Ability to analyze data identify trends and optimization opportunities and translate insights into actionable recommendations.

• Strong written and verbal communication skills with experience collaborating across multiple teams.

• A passion for continuous learning and improving customer experiences through data-driven decision making.

Preferred Qualifications

• Real money gaming (RMG) experience including sports betting online casino daily fantasy sports or prediction markets.

• Experience optimizing customer acquisition onboarding engagement or retention for digital products with a focus on mobile and web conversion funnels.

• Experience working in performance marketing digital analytics product optimization or growth within a consumer-facing business.

• Understanding of acquisition marketing paid media performance and post-click optimization is a plus.

Whats in it for you

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment

• Startup culture backed by a secure global brand

Roster of Uniques

We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).