Coordinator Athletics Social & Digital Strategy

USF Athletics is seeking a creative and detail-oriented Coordinator Social & Digital Strategy to support the execution of digital content and social media strategies across the departments athletics platforms. This role is responsible for producing engaging content assisting in campaign planning driving fan engagement and supporting performance tracking to strengthen the USF Athletics digital presence.

Working under the direction of the Sr. Manager Social & Digital Strategy this position plays a key operational role in delivering consistent high-quality digital storytelling aligned with departmental goals and brand standards.

This position requires a high level of flexibility and commitment including regular evening and weekend work to support athletic events and related activities. As an in-office role it operates within a fast-paced collegiate athletics environment that experiences cyclical and seasonal demands. The successful candidate must demonstrate a strong commitment to the mission values and brand of USF Athletics while contributing positively to the departments goals and enhancing the student-athlete experience.

Digital Content Creation & Publishing

• Create edit and publish digital content across South Florida Athletics social media platforms.
• Write captions and accompanying content that align with brand voice visual standards and platform best practices.
• Ensure content is timely accurate and strategically aligned with the overall Athletics content calendar.

Digital Strategy Support & Planning

• Support the planning and execution of digital content strategies in alignment with departmental goals.
• Assist with content calendar development campaign planning and coverage strategies for games events and key initiatives.
• Help ensure consistent messaging and cadence across platforms.

Fan Engagement & Audience Growth

• Drive fan engagement reach and brand awareness through creative storytelling and trend identification.
• Engage with fans in real time and support community/student engagement efforts.
• Monitor social media trends and platform performance to inform content ideas.

Cross-Functional Collaboration

• Work closely with marketing communications creative services and partners to execute coordinated digital initiatives.
• Support alignment of messaging across departments to amplify campaigns and brand presence.

Performance Tracking & Optimization

• Assist with tracking social media metrics compiling reports and analyzing engagement data.
• Support optimization of digital strategies based on performance insights.

Bachelors degree -OR- equivalent combination of education and experience and two years of related experience is required. Experience in collegiate or professional athletics sports social media or influencer relations and a Bachelors degree in journalism Communications Digital Media Marketing or a related field is preferred.