Content + Social Media Manager

Competitive Benefits Fitness Center Reimbursement Product Discount

Who We Are:

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins supplements and natural wellness industry we focus on delivering science-backed high-quality products that support healthier lives. We are a digitally driven organization investing in innovation customer experience and data-informed growth.

About the Role:

• Ideate script film and edit engaging short-form and long-form videos and graphics optimized for TikTok Instagram Reels YouTube Shorts and LinkedIn.
• Partner with the videographer on quarterly long-form video shoots in Fargo ND supporting planning production and post-production needs.
• Collaborate with internal subject-matter experts including Registered Dietitians and Licensed Nutritionists to develop accurate and engaging wellness content.
• Manage the monthly content calendar schedule posts and oversee day-to-day publishing across Meta TikTok YouTube and LinkedIn.
• Source brief and direct UGC creators through platforms such as Billo to maintain a consistent pipeline of organic and ad-ready content.
• Lead daily community engagement in partnership with Customer Support to strengthen brand affinity and create a positive customer experience.
• Plan and execute social collaborations giveaways and other community-building initiatives.
• Partner with SEO Paid Social Influencer PR Creative and other marketing teams to align content with search intent campaign priorities and business goals.
• Write platform-native captions and social copy tailored to distinct audiences and channel formats.
• Organize and maintain digital asset libraries structured folder systems naming conventions and handoff processes.
• Monitor channel performance and report on engagement reach video views audience growth and other key metrics.
• Translate performance insights audience feedback and social trends into actionable content improvements and new opportunities.
• Stay current on platform updates emerging formats viral audio creator trends algorithms and best practices across social media.
  

What We Are Looking For:

• 34 years of hands-on experience managing social media accounts and producing original content for consumer brands.
• Demonstrated experience with mobile and desktop video production and editing using tools such as CapCut Adobe Premiere Pro or similar platforms.
• Experience managing UGC creator platforms developing creator briefs and building productive creator relationships.
• Proven ability to write engaging platform-native social copy for distinct audiences and channels.
• Strong understanding of social media trends viral audio platform algorithms content formats and social analytics.
• Experience managing content calendars publishing workflows digital asset libraries and cross-functional creative processes.
• Strong organizational skills and attention to detail with the ability to manage multiple projects and deadlines.
• Comfort working independently while collaborating closely with creative marketing SEO paid media customer support and subject-matter experts.
• Strong written and verbal communication skills.
• Experience with social analytics and reporting including the ability to turn performance data into clear recommendations.
• Experience with influencer marketing PR brand collaborations or e-commerce is a plus.
• Experience creating content in the wellness health beauty or consumer packaged goods space is preferred.

Why Join Us:

• Join a trusted wellness company with more than 50 years of experience.
• Own and grow the organic social presence for a recognized health and wellness brand.
• Create a wide range of video static creator and community-focused content across leading digital platforms.
• Collaborate with creative SEO paid media influencer PR customer support and wellness experts.
• Help connect customers with quality wellness products through useful engaging and authentic content.
• Make a measurable impact through thoughtful storytelling community engagement and ongoing content optimization.
  
  

Required Experience:

Senior IC