Content SEO Program Manager

Imagine what you could do here! The people here at Apple dont just create products they build the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. At Apple inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best on the Apple Store Online team we are responsible for Apples largest store. Our main goal is to deliver a magical personal digital experience where customers can shop buy and learn everything Apple wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store it takes extraordinary people and we are looking for someone to help us do extraordinary a SEO Program Manager focused on content youll shape how millions of people discover Apple across the worlds most influential search platforms traditional and AI-powered alike. Youll own content optimization strategy across multiple product lines bringing together data creativity and cross-functional influence to ensure Apples digital presence is as compelling as our products. If youre energized by the intersection of search science storytelling and scale this role is built for you.

We are looking for a SEO Program Manager to lead content optimization strategy across Apples digital ecosystem. Youll drive search-led programs end-to-end from keyword research and content architecture to AI platform optimization collaborating closely with Commercial Marketing Merchandising Product Marketing and Marcom teams.

Own and execute content optimization roadmaps across multiple product lines establishing frameworks for complex cross-functional data-driven content strategies that address user intent search demand and business objectives across Apples digital on-page optimization programs spanning metadata strategy content structure internal linking and semantic with cross-functional teams to integrate SEO into product launches campaigns and content initiatives at end-to-end program management for SEO-led content initiatives with significant scope and cross-functional large-scale keyword research and content gap analyses across traditional search engines and AI platforms (ChatGPT Gemini Perplexity).nDevelop strategies to optimize content for AI-powered search including entity and semantic content briefs guidelines and documentation that enable cross-functional teams to produce search-friendly content at analyze and report on content performance using search analytics and user behavior data; translate insights into prioritized and mentor team members on content SEO best practices and emerging AI optimization strategies.

8 years of hands-on SEO experience with a clear focus on content independently owned an SEO content roadmap for multiple product lines or business segments conducted and delivered large-scale keyword research projects that directly informed content production or site architecture presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above).

Has published or shipped content specifically targeting AI-powered search working on a product or brand with global web presence managing SEO across multiple markets locales or working embedded within a product launch or campaign team with SEO integrated from brief to in SEO / AIO tools such as Google Search Console Profound seoClarity Ahrefs and Screaming Frog.