Content Growth Platform Manager, Creator Partnerships
Culver, CA - USA
Job Summary
Were seeking an experienced business development executive to build and manage platform relationships and expertise in support of our creators content. This role will own the strategy and execution of content distribution across priority services Meta and TikTok to maximize audience reach engagement and monetization for our creator partners. Today those creator shows include New Heights (Jason and Travis Kelce) The Oprah Podcast (Oprah Winfrey) Mind The Game (LeBron James and Steve Nash) Baby This Is Keke Palmer (Keke Palmer) Armchair Expert (Dax Shepard) and more. The role will focus on increasing the reach and monetization of our content by identifying establishing and growing 3P distribution opportunities across the ad-supported business. Youll be responsible for owning how we distribute and optimize creator content on your designated platforms building in-house platform expertise and external relationships and developing scalable workflows that drive growth. This role reports to the Content Growth Lead and must be located in Los Angeles.
Key job responsibilities
- Develop and execute comprehensive content distribution strategies across social media services to maximize reach engagement and monetization of Wondery creators content
- Build specialized in-house expertise for each service including deep understanding of algorithms audience behaviors and technical specifications.
- Cultivate relationships with distribution services negotiate platform partnerships and represent Amazon Creator Services in all platform partner meetings conferences and events.
- Develop and share platform-specific best practices and guidance that help our creator partners grow their audiences to achieve monetization goals
- Build with AI to find opportunities for automation optimization and workflow improvements.
- Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities.
- Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities.
- Build analytics capabilities to measure content performance identify growth opportunities and translate data into insights and actionable strategies that drive revenue growth.
- 6 years of developing negotiating and executing business agreements experience
- 6 years of business development partnership management or sourcing new business experience
- Bachelors degree
- 5 years of experience in content distribution platform growth or digital media strategy across social media platforms (e.g. Meta TikTok YouTube)
- 5 years of experience in business development platform partnerships or partner management within media entertainment or creator economy
- Experience analyzing content performance data and translating insights into actionable growth strategies
- Experience developing and executing distribution strategies that drive measurable audience growth engagement and monetization outcomes
- Experience interpreting data and making business recommendations
- Experience in online advertising or high-tech products/services
- 5 years of experience managing platform relationships and negotiating distribution or partnership agreements with major social media services
- Demonstrated track record of growing creator or media brand audiences across Meta and/or TikTok with quantifiable results in reach engagement or revenue
- Experience building scalable workflows automation tools or AI-driven solutions that improve content distribution efficiency and performance optimization
- Deep expertise in platform-specific algorithms audience behaviors content formats and technical specifications across ad-supported distribution channels
- Experience partnering with ad sales sponsorship or monetization teams to align distribution strategies with revenue goals and premium inventory optimization
- Experience in podcast audio or multi-format content distribution within the creator or entertainment space
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 82700.00 - 144700.00 USD annually
Required Experience:
Manager
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