Content Growth Lead, Creator Partnerships

Amazons Creator Services team leads creator programs that span media commerce and culture. We connect creators and Amazons diverse businesses helping bring big ideas to life across Wondery Amazon Music Twitch Audible Amazon Games and beyond. Join us in making Amazon the home for creators.

Were seeking a leader to build and scale our Content Growth team in service of our creator partnerships. This role will own the strategy and execution of content distribution across all services including YouTube TikTok Meta and Amazons owned-and-operated products to maximize audience reach engagement and monetization for our creator partners. Today those creator shows include New Heights (Jason and Travis Kelce) Mind The Game (LeBron James and Steve Nash) Baby This Is Keke Palmer (Keke Palmer) Armchair Expert (Dax Shepard) and more. Youll lead a team responsible for transforming how we distribute and optimize creator content building in-house platform expertise and developing scalable workflows that drive growth. This role reports to the Head of Creator Partnerships and must be located in New York City or Los Angeles.


Key job responsibilities
Content Distribution Strategy & Execution:
- Develop and execute comprehensive content distribution strategies across YouTube TikTok Meta RSS and Amazon O&O services to maximize reach engagement and monetization.
- Build specialized in-house expertise for each service including deep understanding of algorithms audience behaviors and technical specifications.
- Lead innovation in short-form and mid-form content optimization.
- Cultivate relationships with all distribution services negotiate platform partnerships and represent Creator Services in all platform partner meetings conferences and events.
- Transform manual distribution workflows into automated scalable solutions that support growing content volume.
- Design and implement standardized performance measurement frameworks across all distribution endpoints.
- Build with AI to find opportunities for automation optimization and workflow improvements.
Team Leadership & Development:
- Build lead and mentor a high-performing team.
- Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies.
- Set clear performance metrics and goals aligned with overall business objectives.
- Lead cross-functional initiatives with Creator Services Creator Ad Partnerships and other Amazon teams.
Monetization & Analytics:
- Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities.
- Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities.
- Build analytics capabilities to measure content performance identify growth opportunities and translate data into insights and actionable strategies that drive revenue growth.
Creator Advisory:
- Serve as a strategic growth advisor to creator partners providing guidance on distribution optimization.
- Develop and share platform-specific best practices and guidance that help creators grow audiences and increase monetization.
- Create scalable frameworks demonstrating the distribution value Creator Services brings to partnerships.

- 5 years of business development direct technology services sales partnership management or sourcing new business experience
- Experience in business development direct technology services sales partnership management or sourcing new business
- Bachelors degree or equivalent
- 7 years of experience in digital content distribution platform growth or creator economy operations
- 5 years of building and leading teams in matrixed operating structures
- Demonstrated expertise in content optimization across major distribution platforms (YouTube TikTok Meta) including algorithm mechanics audience development and technical specifications
- Proven track record developing and executing multi-platform distribution strategies that drive measurable audience growth engagement and monetization
- Experience cultivating platform partnerships and representing organizations in partner meetings conferences and industry events
- Experience establishing scalable workflows automation solutions and operational frameworks to support growing content volume
- Strong analytical capabilities with ability to design performance measurement frameworks and translate platform data into actionable growth strategies
- Experience working and communicating with multiple stakeholders and cross-functional teams including marketing ad sales product and creative partners

- Masters degree or equivalent
- 8 years of experience in digital content distribution with direct responsibility for audience growth outcomes across short-form and long-form content
- 7 years of managing and developing high-performance teams with clear track record of building in-house platform expertise
- Experience in creator services talent management or media operations with direct creator advisory responsibilities
- Knowledge of distribution channel economics platform monetization models and ad/sponsorship revenue optimization
- Experience leveraging AI tools and automation to drive workflow improvements and content optimization at scale
- Experience negotiating platform-level partnerships or preferred distribution agreements
- Demonstrated ability to build and operationalize standardized best practices that scale across multiple creator partnerships simultaneously

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 162700.00 - 220200.00 USD annually