Content Data Analyst

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

As a Digital Content Data Analyst you will be a key member of the Content Marketing Analytics team responsible for owning and managing the end-to-end analytics process for content marketing. You will use tools like Adobe Analytics Snowflake Sigma ContentSquare BrandWatch and Google Search Console to track analyze and report on digital content performance across channels. Your insights will help the team make informed decisions to optimize campaigns improve customer experiences and contribute to business growth.

In this role you will be responsible for:

• Determining strategic goals and direction for Content Marketing using data and analysis
• Owning and managing the end-to-end analytics process for Content Marketing including data collection reporting and insight generation across platforms such as Adobe Analytics Sigma ContentSquare BrandWatch and Google Search Console
• Delivering quarterly analytics reviews that include blog performance goal tracking and strategic recommendations for upcoming quarters and annual planning
• Representing Content Marketing in cross-functional discussions related to a Corporate Communications analytics framework
• Collaborating with the broader Marketing Insights Systems Orchestration team on cross-functional projects and data initiatives
• Transforming raw data into clear compelling narratives that inform content strategy and help partners across Marketing understand performance trends

About You

Basic Qualifications

• 5 years of related experience in data analytics digital analytics or a similar role
• Experience with Adobe Analytics or a similar web analytics platform
• Experience working with data warehousing tools such as Snowflake or similar platforms

Other Qualifications

• Skilled in data analysis with experience inspecting cleansing transforming and modeling data to discover useful information and support decision-making using tools and techniques such as statistical analysis data visualization and SQL
• Experienced in analytical thinking with the ability to break down complex data into fundamental parts identify patterns and trends in datasets and apply logical reasoning to solve problems and inform strategy
• Proficient in data operations with an understanding of the collection processing storage and distribution of data including experience improving data quality and implementing effective data governance practices
• Knowledgeable in business analysis with the ability to evaluate organizational operations interpret data to identify areas for improvement and provide recommendations that support strategic planning and decision-making
• Experienced in data transformation with the ability to convert data from one format or structure into another clean and standardize data for analysis and design effective transformation workflows
• Capable of sound decision making with the ability to evaluate multiple options assess potential outcomes and select the best course of action to support content marketing goals and operational improvements
• Excellent communication skills both verbal and written with the ability to present complex data findings clearly to diverse audiences and collaborate effectively across teams

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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