CONTENT & CRM ANALYST II | US GROWTH ACQUISITION & ACTIVATION (Miami,FL)
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Job Summary
Conheça o Inter
Pioneiros mudamos o mercado ao lançar o primeiro banco digital do Brasil e seguimos criando tendências com tecnologia de ponta. Evoluímos para um Super App Financeiro Global com soluções completas e inovação de primeira. Aqui o trabalho tem propósito: construir oportunidades reais transformar a vida das pessoas e o mercado financeiro. Esse é o nosso Jeito Inter de Fazer. Se você quer fazer parte dessa mudança e deixar um legado seu lugar é aqui.
Vem ser Sangue Laranja.
Get to Know Inter
As pioneers we transformed the market by launching Brazils first digital bank and continue to shape the future with cutting-edge technology.
We have evolved into a Global Financial Super App delivering complete solutions and leading innovation. Here work has purpose: creating real opportunities transforming peoples lives and reshaping the financial market.
This is the Inter way of making things happen. If you want to be part of this transformation and leave your mark your place is here.
Become Sangue Laranja.
We are looking for a CRM & Content Analyst to join the Global Growth team at Banco Inter with the mission of supporting the companys global expansion. The focus will be on designing executing and optimizing CRM and content strategies for Marketplace and International Loans (Mortgage) products contributing to customer acquisition engagement and retention on a global scale. Your work will center on balancing customer experience channel efficiency and business outcomes working closely with the Product and Data teams
- Liase communication customer experience and roadmap with the Product team and stakeholders ensuring a robust communication calendar and planning new tests and automations;
- Collaborating with Data Engineering and IT teams to develop and implement efficient and scalable automations;
- Creating managing and executing multichannel campaigns and journeys (email marketing push notifications WhatsApp SMS in-app messages banners landing pages) focusing on segmentation and personalization;
- Analyzing customer profiles and behavior to support audience segmentation and deliver highly relevant offers and content driving performance;
- Ensuring all text approaches and content align with the brands positioning and communication standards including tone of voice and language consistency;
- Structuring executing and evaluating A/B tests monitoring metrics such as engagement and conversion documenting learnings and implementing continuous improvements;
- Developing and presenting analyses and executive reports transforming complex data into actionable insights through clear and impactful storytelling;
- Ensuring all activities and data handling comply with compliance standards and applicable regulations.
- Previous experience in CRM Copywriting or Digital Marketing;
- Solid understanding of A/B testing methodologies and conversion funnel metrics;
- Strong analytical skills and attention to detail;
- Familiarity with CRM tools (e.g. Salesforce RD Station HubSpot) and data/analytics platforms (e.g. GA4 Tableau Power BI);
- Advanced English proficiency with strong written and verbal communication skills.
- Intermediate proficiency in Excel/Google Sheets;
- Basic knowledge of SQL for database queries and analyses;
- Experience with artificial intelligence applications for marketing or practical everyday use.
- Medical Dental and Vision Insurance (100% employer-paid coverage available).
- Company-paid Life Insurance.
- Company-paid Short-Term and Long-Term Disability coverage.
- 22 days of paid vacation annually.
- 56 hours of paid sick leave annually.
- 8 hours of paid personal time annually.
- 401(k) retirement plan with up to 5% employer match.
- Annual Short-Term Incentive (STI) bonus based on individual and company performance.
- Resume review.
- Initial screening call to discuss qualifications experience and role expectations.
- Interview with the Talent Acquisition team.
- Interviews with hiring leadership and key stakeholders.
- Employment offer.
Required Experience:
IC
About Company
Inter banking & investing super app - FDIC insured digital account, invest in stocks & ETFs, debit/credit cards, global transfers. Trusted by 40+ million cus...
